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NPSP Project Overview

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The Ocean Cleanup nonprofit research.pdf

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Project Description

This project was part of a Nonprofit Success Pack masterclass. I chose The Ocean Cleanup to model a mock Salesforce implementation. Using their website, annual report, and conversations with staff, I was able to gather the information to structure and design the nonprofit success pack in a way to suit their needs should they choose to implement the solution.

Mission of Your Organization

The Ocean Cleanup develops and scales technologies to rid the oceans of plastic. Our purpose is to drive the largest ocean cleanup in history by stemming the inflow of floating plastics via rivers, and cleaning up what has already accumulated in the ocean gyres.

The Ocean Cleanup’s Services

Ocean System

River Interceptor

Barrier Interceptor

Tender Interceptor

Trashfence Interceptor

Discovery

Design analysis and gathering baseline data.

Current financial allocations, marketing campaigns, and volunteer opportunities

Revenue and Spending from annual report: 2021 (Euro’s)

Revenue Total:

27,303,000

Revenue Sources:

Donations- 25,564,000

Donations in kind- 505,000

Sales of merchandise- 871,000

Reimbursements and other income- 363,000

Expense Total:

26,632,000

Expense allocations:

Human Resources- 5,798,000

Operational costs- 19,569,000

General & support costs- 1,133,000

Depreciation and impairments- 304,000

Financial income and expenses (172,000)

General Reserve: 671,000

Marketing/Fundraising Initiatives from social media and website

Fundraising campaign #TeamSeas, partnering with Youtube content creators Mark Rober & MrBeast to raise 30 million to remove 30 million pounds to trash

Interceptor 005 sponsorship via Coldplay

Merchandise

Livestream of Interceptor deployments

Podcasts

Documentation

Volunteer Jobs

Board Of Directors: Boyan Slat (Ceo & Chairman), Joy Gao (Treasurer), Carl van der Zandt (Secretary & board member), Mark Hawkins (Board Member), Rob Parker (Board Member)

Supervisory Board

Volunteers: back office, engineering, research, funding, communications teams

Internship: River plastic valorization, plastic tracking, global affairs, and geospatial analyst

In designing Salesforce the above information was used to determine campaign hierarchy, general accounting units (GAUs), and volunteer management structure.

Data Collection, Tracking and Processing Needs

Donation methods and processes

Website

Checks (both direct and third-party DAFs and giving platforms)

Ticket Sales

Thank you letters

Thank you emails

Email systems

Mass e-blast solution

Lightning for Outlook

Program Tracking

Form applications for program services

Volunteer Tracking

Tracking of volunteer campaigns and hours

Shift calendar

Scope of Work

The following items have been identified as key activities and deliverables for this project.

Customize NPSP settings to meet organizational needs

Import records using NPSP Data Import Object

Create customizable rollups and formulas for combining soft and hard credits

Create campaign hierarchy for annual campaign

Implement enhanced recurring donations

Connect donation form to Salesforce

Create Acknowledgement Letter Template and process

Setup and structured General Accounting Units

Create acknowledgement email alert for won opportunities

Design and structure organization’s volunteer management package

Create chatter groups for boards and committees

Create portfolio campaigns for major giving

Create engagement Plans for major giving

Set up program management using PMM

Create custom report types to increase visibility into child objects with lookup relationships with one or more parent

Create custom reports and dashboards for organization executives, marketing department, volunteer department, and programs department

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