What are you trying to solve. Why is it important to our users and our business? What insights are you operating on? How are you solving this problem? This should be enough for the reader to imagine possible solution directions and get a very rough sense of the scope of this project. What does success look like? What metrics are you intending to move? What are you building. Provide an organized list of features, with priorities if relevant. Helpful to include what you’re not building (yet). Mocks or prototypes of the experience. Make sure you answer all of the questions below and involve necessary stakeholders.
What happens if our competitor designs the same thing?
I don’t think we are considering the user here.
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