Playbook for Digital Agencies
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Playbook for Digital Agencies
Resourcing

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Utilization Tracker

Utilization is a calculation of how busy your team is with client work, calculated by a % of time you're working with a client.

Utilization = Billable Time / Available Time


Most agencies will shoot for a utilization rate of ~85% for most roles. Meaning, staff is doing billable, client work for 85% of their time. Anything below that, and you may not be covering their salary with client revenue. Above that and there isn't room for casual collaboration, space, and sanity.
Task Status:
Pending
+1
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Workload
7
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Utilization 🔥 Hotness

Team Utilization
1
Name
Role
Active Tasks Effort
Active Task Effort Goal
Utilization %
1
TS
Theo Shure
Account Manager
9
5
180%
2
Polly Rose
Strategy
50
30
167%
3
BB
Benjamin Bachman
Partner
23
15
153%
4
John Scrugham
Partner
10
10
100%
5
Maria Marquis
Developer
30
32
94%
6
Alan Chowansky
Designer
36
40
90%
7
SG
Saagar Gupta
Developer
20
30
67%
8
Corey Ayers
Project Manager
6
20
30%
There are no rows in this table
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