Playbook for Digital Agencies

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Playbook for Digital Agencies

Playbook for Digital Agencies

Resourcing

Utilization Tracker

Utilization is a calculation of how busy your team is with client work, calculated by a % of time you're working with a client.

Utilization = Billable Time / Available Time

Most agencies will shoot for a utilization rate of ~85% for most roles. Meaning, staff is doing billable, client work for 85% of their time. Anything below that, and you may not be covering their salary with client revenue. Above that and there isn't room for casual collaboration, space, and sanity.

Task Status:

Pending

+1

⁠

⁠

Workload

Workload

7

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Utilization 🔥 Hotness

Team Utilization

Team Utilization

1

Name

Role

Active Tasks Effort

Active Task Effort Goal

Utilization %

1

Theo Shure

Account Manager

9

5

180%

2

Polly Rose

Strategy

50

30

167%

3

Benjamin Bachman

Partner

23

15

153%

4

John Scrugham

Partner

10

10

100%

5

Maria Marquis

Developer

30

32

94%

6

Alan Chowansky

Designer

36

40

90%

7

Saagar Gupta

Developer

20

30

67%

8

Corey Ayers

Project Manager

6

20

30%

There are no rows in this table

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