Playbook for Digital Agencies
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Growth-Driven Design

Strategy

Develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.
Sometimes, this is coupled as its own product, sort of like a longer sales process. Whole agencies are built around this service.
Strategy Sprint Workshops
Not in this playbook, but often done
Fundamental Assumptions Workshop
Journey Map Workshop
Jobs To Be Done Workshop
Parking Lot Wish List Generation Workshop
Deliverables
Not in this playbook but often done:
Tech Stack Documentation
(SEO) Keyword Research and Strategy
Brand Audit
Social Media Audit
Website Audit and Map... could visual in Coda
Global Strategy Summary




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