Playbook for Digital Agencies

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Playbook for Digital Agencies

Growth-Driven Design

Strategy

Develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.

Sometimes, this is coupled as its own product, sort of like a longer sales process. Whole agencies are built around this service.

Strategy Sprint Workshops

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Goals Workshop⁠

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Score Card Workshop⁠

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Buyer Persona Workshop⁠

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Not in this playbook, but often done

Fundamental Assumptions Workshop

Journey Map Workshop

Jobs To Be Done Workshop

Parking Lot Wish List Generation Workshop

Deliverables

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Parking Lot List⁠

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Not in this playbook but often done:

Tech Stack Documentation

(SEO) Keyword Research and Strategy

Brand Audit

Social Media Audit

Website Audit and Map... could visual in Coda

Global Strategy Summary

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