Playbook for Digital Agencies
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Strategy

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Now that you've set your Goals in the , start brainstorming ideas for what you can do to impact those goals.
Ideas
5
Goals
Impact Persona
Ideas
Measurement
Notes
Created By
1
Increased Leads
Example: Web Surfer Tim
Create a content offer for our flagship product.
John Scrugham
2
Web Traffic
Example: Web Surfer Tim
Look up keywords and implment around our products and services.
John Scrugham
3
Increased Leads
Example: Web Surfer Tim
Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.
John Scrugham
4
Industry Thought Leadership
Example: Web Surfer Tim
Develop a blogging strategy that shows off the values of our products.
John Scrugham
5
Web Traffic
Example: Web Surfer Tim
Find website template
John Scrugham
6
Increased Leads
Example: Web Surfer Tim
Create a lead capture form.
John Scrugham
7
Web Traffic
Brand new idea that's unsorted.
John Scrugham
There are no rows in this table


Now that you have all those ideas

It's time to decide at what stage in your client relationship that you'd like to do that work to hit your goals
Stage
0
Stage
Time frame
Description
1
🚀 Launch Pad
Now
These are the things you'll need to get live in V1 of your digital strategy.
2
♻️ Continuous Improvement
Soon
Drop in items that you'd like to start working on once V1 is live and you're working on an ongoing basis.
3
🚗 Parking Lot
Someday
This is like the backlog of things that you'd like to do, but won't do now.
There are no rows in this table


Sort Status
5
🚀 Launch Pad
2
Web Traffic
Ideas
Find website template
Increased Leads
Ideas
Create a lead capture form.
♻️ Continuous Improvement
3
Increased Leads
Ideas
Create a content offer for our flagship product.
Web Traffic
Ideas
Look up keywords and implment around our products and services.
Increased Leads
Ideas
Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.
🚗 Parking Lot
1
Industry Thought Leadership
Ideas
Develop a blogging strategy that shows off the values of our products.
1
Web Traffic
Ideas
Brand new idea that's unsorted.
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