Playbook for Digital Agencies

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Playbook for Digital Agencies

Playbook for Digital Agencies

Strategy

Sort Priorities

Now that you've set your Goals in the

Goals Workshop⁠

, start brainstorming ideas for what you can do to impact those goals.

Ideas

Ideas

5

Goals

Impact Persona

Ideas

Measurement

Notes

Created By

1

Increased Leads

Example: Web Surfer Tim

Create a content offer for our flagship product.

John Scrugham

2

Web Traffic

Example: Web Surfer Tim

Look up keywords and implment around our products and services.

John Scrugham

3

Increased Leads

Example: Web Surfer Tim

Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.

John Scrugham

4

Industry Thought Leadership

Example: Web Surfer Tim

Develop a blogging strategy that shows off the values of our products.

John Scrugham

5

Web Traffic

Example: Web Surfer Tim

Find website template

John Scrugham

6

Increased Leads

Example: Web Surfer Tim

Create a lead capture form.

John Scrugham

7

Web Traffic

Brand new idea that's unsorted.

John Scrugham

There are no rows in this table

⁠

Now that you have all those ideas

It's time to decide at what stage in your client relationship that you'd like to do that work to hit your goals

Stage

Stage

Stage

Time frame

Description

1

🚀 Launch Pad

Now

These are the things you'll need to get live in V1 of your digital strategy.

2

♻️ Continuous Improvement

Soon

Drop in items that you'd like to start working on once V1 is live and you're working on an ongoing basis.

3

🚗 Parking Lot

Someday

This is like the backlog of things that you'd like to do, but won't do now.

There are no rows in this table

⁠

Sort Status

Sort Status

5

🚀 Launch Pad

2

♻️ Continuous Improvement

3

🚗 Parking Lot

1

1

Web Traffic

Ideas

Find website template

Increased Leads

Ideas

Create a lead capture form.

Increased Leads

Ideas

Create a content offer for our flagship product.

Web Traffic

Ideas

Look up keywords and implment around our products and services.

Increased Leads

Ideas

Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.

Industry Thought Leadership

Ideas

Develop a blogging strategy that shows off the values of our products.

Web Traffic

Ideas

Brand new idea that's unsorted.

⁠

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