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Playbook for Digital Agencies
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Playbook for Digital Agencies
Strategy

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Score Card Workshop

You'll take Goals from the
Goals Workshop
⁠
and add the measurement that you'd like to hit over time, month over month.
View of Goals
2
Focus Areas
KPI's
Target Goal
Stretch Goal
Baseline / Month 0
Month 1
Month 2
Month 3
Q1 Total
1
Web Traffic
Visits to Home Page
Visits to Content Offers
2800 Visits Per Month
4500 Visits Per Month
1000
1500
2500
3500
7500
2
Increased Leads
Submissions to our contact us page.
More submissions and downloads of our content offers.
300 New Contacts Per Month
400 Contacts Per Month
200
230
270
410
910
3
Industry Thought Leadership
Visits to our blog
Visits to our online knowledge base.
30 Subscriptions to our blog and knowledge base per month
45 Subscriptions to our blog and knowledge base per month
20
30
40
50
120
There are no rows in this table
⁠
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