Playbook for Digital Agencies

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Playbook for Digital Agencies

Playbook for Digital Agencies

Design Research

Plan

Lay out the research goals, team, timeline, and resources

Key Questions

Welcome to this design research project where we are trying to answer the following questions:

What are our client's users like?

How might our client re-design their products to better serve their users?

Research Team

Research Team

Name

Role

Fieldwork Responsibilities

1

Theo Shure

Research Lead

Research methodology + logistics

Moderating interviews

Managing the in-field process

2

Jocelyn Chuang

UX Lead

Behavioral and psychological observation - body language, subtle insights

Journeys, flows, pics, videos, etc - visual format

3

John Scrugham

Project Manager

Client communications during sessions

Keep field team up to date on any project updates

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Timeline

Timeline

Planning

Recruitment

User Testing 1

Synthesis

Client Presentation

May 2024

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Jul 2024

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Aug 2024

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Sep 2024

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Oct 2024

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Nov 2024

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Dec 2024

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Jan 2025

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Month

TodayFit

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Resources

Resources

Link

Description

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Figma files for testing stimuli

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Final Presentation

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Google Slides Presentation

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Zoom recordings of remote research sessions

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ー

Next

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Participants Find folks to interview and schedule their sessions⁠

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