Playbook for Digital Agencies
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Design Research

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Plan

Lay out the research goals, team, timeline, and resources

Key Questions

Welcome to this design research project where we are trying to answer the following questions:
What are our client's users like?
How might our client re-design their products to better serve their users?
Research Team
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Name
Role
Fieldwork Responsibilities
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TS
Theo Shure
Research Lead
Research methodology + logistics
Moderating interviews
Managing the in-field process
2
JC
Jocelyn Chuang
UX Lead
Behavioral and psychological observation - body language, subtle insights
Journeys, flows, pics, videos, etc - visual format
3
John Scrugham
Project Manager
Client communications during sessions
Keep field team up to date on any project updates
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Timeline
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Planning
Recruitment
User Testing 1
Synthesis
Client Presentation
Dec 2023
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Feb 2024
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Mar 2024
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Apr 2024
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May 2024
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Jun 2024
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Jul 2024
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Aug 2024
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Month
TodayFit

Resources
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Link
Description
1
Figma files for testing stimuli
2
Google Slides Presentation
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Zoom recordings of remote research sessions
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