Playbook for Digital Agencies
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Playbook for Digital Agencies
Design Research

Plan

Lay out the research goals, team, timeline, and resources
Key Questions
Welcome to this design research project where we are trying to answer the following questions:
What are our client's users like?
How might our client re-design their products to better serve their users?
Research Team
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Name
Role
Fieldwork Responsibilities
1
TS
Theo Shure
Research Lead
Research methodology + logistics
Moderating interviews
Managing the in-field process
2
JC
Jocelyn Chuang
UX Lead
Behavioral and psychological observation - body language, subtle insights
Journeys, flows, pics, videos, etc - visual format
3
John Scrugham
Project Manager
Client communications during sessions
Keep field team up to date on any project updates
There are no rows in this table
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Timeline
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Apr 27 - May 25
Planning
Recruitment
User Testing 1
Synthesis
Client Presentation
Apr 27
May 4
May 11
May 18
May 25
Planning
Recruitment
User Testing 1
Synthesis
Client Presentation
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Resources
0
Link
Description
There are no rows in this table
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Participants
Find folks to interview and schedule their sessions
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