Quickly build a web presence that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundations on which to build and optimize from, think of it as Version 1.
Some common items to get live in this stage:
Website re-design if there's an existing website, or landing page for clients with no web presence.
Forms to collect user interest.
The CRM components in the CRM / marketing automation platform such as Hubspot.