Playbook for Digital Agencies

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Playbook for Digital Agencies

Playbook for Digital Agencies

Design Research

Interviews

Run the interviews and record / note

Discussion guide

Introduction

Hello! My name is Theo and I am a user researcher at a Huge, a digital design agency. My job....

Remind them of recording & confidentiality

Exploratory Questions

Tell me about...

Question

Question

User testing

Complete Task

Rank this

Which prefer (A or B)

Experience with this (1-5 stars)

User Testing

User Testing

4

Participant

Complete Task

Rank

Which prefer

Experience

Take a picture

1

P1

30

Version B

2

P2

70

Neither

3

P3

160

Version A

4

P4

50

Version A

5

P5

20

Version A

There are no rows in this table

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Next

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Findings Summarize the research with key interview moments, data, and learnings⁠

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