Playbook for Digital Agencies

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Playbook for Digital Agencies

Strategy

Goals Workshop

Business and Website goals

Develop a clear understanding of the business objectives we are working to achieve with the website.

Collect your Goals.

High Level Goals

Sales Team Related Goals

Marketing Department Related Goals

Review and check it over.

Target goal is by the end of the contract, which is 3 months in this example, but digital agencies normally shoot for a longer contract, 12 months.

Target goal comes from:

Backing math up the model

Comparables.

YoY growth.

Stretch goal:

Some percent of target goal.

What the client's marketing lead could put their stake on. "If you have an excellent month, what would it look like?"

Goals

Goals

2

Focus Areas

KPI's

Target Goal

Stretch Goal

Notes

1

Web Traffic

Visits to Home Page

Visits to Content Offers

2800 Visits Per Month

4500 Visits Per Month

Looking to increase the amount of traffic our website is receiving.

2

Increased Leads

Submissions to our contact us page.

More submissions and downloads of our content offers.

300 New Contacts Per Month

400 Contacts Per Month

Allowing easier submissions on all places where forms are present on our website.

3

Industry Thought Leadership

Visits to our blog

Visits to our online knowledge base.

30 Subscriptions to our blog and knowledge base per month

45 Subscriptions to our blog and knowledge base per month

Encouraging folks to follow along with the content we are sharing with the world.

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