Playbook for Digital Agencies
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Playbook for Digital Agencies
Growth-Driven Design

Continuous Improvement

With a launchpad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
Plan
Determine an area of focus
User experience (UX) research
Brainstorm action items
Prioritize wishlist
Pull top action items into build sprint
Write action item card
Build
All-team sprint to build
Set up experiments
Learn
Review results
What did you learn?
Publish findings
Transfer
Share user learnings
Ask questions
Consistent user experience
Collaboration opportunities

Continuous Improvement Deliverables
5
Search
Goals
Ideas
Notes
Stage
Status
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How are we tracking / "End of Month Report"?

Status driven, activity based, what we completed.
Parking Lot Goals 2 2 2
5
Retainer
Goals
Ideas
Notes
Stage
Status
​
2
Cedar Inc January 2020
1
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View of Goals 2
2
Focus Areas
KPI's
Target Goal
Stretch Goal
Month 1
Month 2
Month 3
Q1 Total
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