Playbook for Digital Agencies
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Playbook for Digital Agencies

Business model

Designing unique and profitable products and services.
Digital agencies ー like other types of professional services ー sell their knowledge, skills, and abilities to clients who need online and systems help, normally in the marketing space. Agencies deliver value to their clients (both the outcome product as well as the service interaction) and recoup it through payment for those services and product.
When defining a product, you normal talk about the features and value the purchaser gets. What's funky with digital agencies is that the product outcome is highly dependent on the client: their needs, what they want and expect, and how they feel about the outcome, regardless of its actual worth.
Product
Some common outcomes of the work between a digital agency and client.
Product Catalogue
2
Name
Description
There are no rows in this table
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Services
These are roles that clients don't have at their own business, thus becoming the services that a digital agency delivers to them. Services can be sold on their own or bundled together to create products.
Roles / Service Categories
1
Name
Description
Frameworks
There are no rows in this table
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Pricing
There are a few ways to price your services and product, the prevailing one being hourly and fixed price. Learn more:
Pricing
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