Playbook for Digital Agencies
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Agency Team

Bringing together people with the right skills and roles that yield digital superpowers
The common skills and roles at an agency include:
Role
0
Role
Description
1
Partner
Original founders of the agency. Often involved in finances, operations, people.
2
Designer
UX research, interaction design, graphics.
3
Developer
Writing code, building systems.
4
Strategy
Helping with direction, ongoing improvement of assets.
5
Project Manager
Keeping client work on track, and often double as product manager.
6
Account Manager
Helping to bring in new business and ensuring ongoing services are going well, sometimes steps in as a project manager.
7
Digital marketing specialist
Those fluent with search engines and social media. Post, manage, and report on performance. SEO, SEM, PPC usually fall in this bucket as does inbound marketing like landing pages and email.
8
Content specialist
Those who can write beautifully and attract new users and customers for your clients.
There are no rows in this table


Team
1
Name
Role
Location
Picture
Well known for
Little known fact
Skills
Active Tasks Effort
1
John Scrugham
Partner
Seattle
Photo
Arranging books by color
Worked on agency software for 4 years.
10
2
BB
Benjamin Bachman
Partner
Pennsylvania
Photo
23
3
Alan Chowansky
Designer
London
Photo
Figma
36
4
Maria Marquis
Developer
Lisbon
Photo
Back End
Front End
30
5
SG
Saagar Gupta
Developer
Photo
Back End
20
6
Polly Rose
Strategy
NYC
Photo
Level 1
50
7
Corey Ayers
Project Manager
Denver
Photo
6
8
TS
Theo Shure
Account Manager
NYC
9
There are no rows in this table
Skills
0
Name
1
Front End
2
Back End
3
Figma
4
Sketch
5
Level 1
6
Level 2
There are no rows in this table

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