How the best digital agencies think about running the business ー and the tools they use to get their work done and keep their clients happy.
I put this playbook together because after years working with digital agencies, I've noticed two things:
There's a lack of thought leadership in the digital agency space. Specifically about how to run the business, price services, work better with clients, become profitable. It's a quickly growing industry with changing client needs and shifting technology that underpins the products and services digital agencies offer. Maybe that's why. Networks like the
Until Coda came along, we were limited by the available technologies to create a research process that is easily digestible across disciples - seamless, timely, comprehensive, and most importantly collaborative! - Theo Shure, Design Research at Huge,