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Business Model Canvas
Connect Value Propositions
Value proposition linked with a customer segment(s) and a revenue stream(s)
Description
Associated customer segment(s)
Associated revenue stream(s)
Ecommerce
Retail Clients
Purchase products listed on Amazon
Purchase Amazon’s subscriptions services (Prime)
Low margin revenue from retail e-commerce sales and fulfillment
E-commerce and fulfillment are low-margin due to costs related to warehousing and upkeeping fulfillment centers
Amazon Web Services
Household Consumer Clients
Household consumer
Require cloud services and infrastructure
Advertise on Amazon
High margin revenue streams from AWS, advertising, and subscription services
Low upkeep and variable costs allow AWS, advertising, and subscription services to be the primary profit driver for Amazon, despite being a significantly smaller revenue stream
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