Business Model Canvas

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Connect Value Propositions

Value proposition linked with a customer segment(s) and a revenue stream(s)

Associated customer segment(s)
Associated revenue stream(s)
To provide an online shopping platform that quickly delivers any item, to any person, anywhere, at any time.
Retail Clients Purchase products listed on Amazon Purchase Amazon’s subscriptions services (Prime)
Low margin revenue from retail e-commerce sales and fulfillment
E-commerce and fulfillment are low-margin due to costs related to warehousing and upkeeping fulfillment centers
Amazon Web Services
To provide cloud services, infrastructure, and data storage to business clients in an agile, flexible, scalable, and secure form.
Household Consumer Clients Household consumer Require cloud services and infrastructure Advertise on Amazon
High margin revenue streams from AWS, advertising, and subscription services
Low upkeep and variable costs allow AWS, advertising, and subscription services to be the primary profit driver for Amazon, despite being a significantly smaller revenue stream
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