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[SOP] Demand Gen Planning and Goal Setting
Marketing Goals
Projects
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Projects (Key Results)
Projects (Key Results)
1
Key Result
Associated Objective
Progress
Date
All Tasks
Key Result
Associated Objective
Progress
Date
All Tasks
1
Add 5 people to the demand generation team
Grow net new revenue by 300% YoY
100%
8/31/2021
2
Increase traffic to 40k monthly unique visitors
Grow content to be the #1 customer acquisition source
60%
12/31/2021
3
Test creating 5 videos on social
Grow content to be the #1 customer acquisition source
100%
2/28/2021
4
Add a key result
Add another Objective
50%
1/13/2021
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