Social media

Overview

Campus Suite currently uses primarily three (3) social media channels – Twitter, Facebook and LinkedIn – to engage the K12 and private school markets. In an effort to strengthen our social media marketing, we’re going to engage a social media marketing assistant resource to help manage the scheduling and reporting of social media activity. In addition to bolstering our activity in the current SM channels, we will be exploring new channels and strategies such as Youtube and Facebook Ads.

The ultimate goal is to increase engagement with school administrators and communicators in the K12 and private school markets and promote the products, services and resources offered by CS and the CSAcademy.

Campus Suite Content

There are three areas of content for promotion on CS social media channels:

Primary

Promotional

Curated

1. Primary CS content

This social media post content originates from articles on the

CS blog⁠

. Messaging for posts relate to respective articles through a brief, one- or two-sentence summary, question, fact or content otherwise related specifically to the article subject, followed by a link to the article.

2. Promotional CS content

Beyond primary content pushing viewers to blog article links, the following CS content is promoted via CS social media:

Webinars

Online Courses

Customer new website launches

CS features and miscellaneous services and products targeted for promotion

Misc. CS news

3. Curated CS content

In addition, CS social media curates external information/material that’s relevant, resourceful or interesting to the CS audience. Content can be derived from a variety of sources and provides some context that will ultimately push viewers to our website. Types of curated content include:

Content that will help school administrators solve problems

Human interest “school” content

General interest school communications