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Brand guidelines

Social media

Overview
Campus Suite currently uses primarily three (3) social media channels – Twitter, Facebook and LinkedIn – to engage the K12 and private school markets. In an effort to strengthen our social media marketing, we’re going to engage a social media marketing assistant resource to help manage the scheduling and reporting of social media activity. In addition to bolstering our activity in the current SM channels, we will be exploring new channels and strategies such as Youtube and Facebook Ads.
The ultimate goal is to increase engagement with school administrators and communicators in the K12 and private school markets and promote the products, services and resources offered by CS and the CSAcademy.
Campus Suite Content
There are three areas of content for promotion on CS social media channels:
Primary
Promotional
Curated
1. Primary CS content
This social media post content originates from articles on the . Messaging for posts relate to respective articles through a brief, one- or two-sentence summary, question, fact or content otherwise related specifically to the article subject, followed by a link to the article.
2. Promotional CS content
Beyond primary content pushing viewers to blog article links, the following CS content is promoted via CS social media:
Webinars
Online Courses
Customer new website launches
CS features and miscellaneous services and products targeted for promotion
Misc. CS news
3. Curated CS content
In addition, CS social media curates external information/material that’s relevant, resourceful or interesting to the CS audience. Content can be derived from a variety of sources and provides some context that will ultimately push viewers to our website. Types of curated content include:
Content that will help school administrators solve problems
Human interest “school” content
General interest school communications
Hashtags
Include 3 hashtags per post, drawing from general education communications hashtags on the and, when applicable, use hashtags that pertain to post subject matter (e.g., state PRSAs, school district, accessibility, etc.)
Hashtags
0
Search
Tag
Description
1
#SuptChat
2
#EdLeadership
3
#edchat
4
#edadmin
5
#edtech
6
#education
7
#schools
8
#EdLeaders
9
#Edu
10
#Superintendents
11
#Principals
12
#schoolpr
13
#catholicschool
14
#K12prchat
15
#accessibility
16
#CommunityEngagement
17
#K12
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Hubspot
Social media posts are scheduled using Hubpsot’s social media management tool.
The HubSpot Social Chrome extension allows you to schedule or publish content directly from a CS page. .
Twitter
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Facebook

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LinkedIn




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