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Workshop #1 - Overview
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Workshop #1 - Overview

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Persona


Details
Personas
Title
Industry
Category
Team
Project JTBD
Needs
Barriers
Triggers
Triggers: Seasonality
Market Observations
Competitive Alternatives
1
Everett
Head of Design
Technology
AI
Product
Grow Awareness Expand Globally / Non English Scalable / System Clarity Consumer Facing Product
Thoguthful Brand Design Thinking + Strategy Speed
Existing Relationships Less background in product Location
Expansion
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JTBD

Works w/ Product
Brand and Visual Identity
Need to grow awareness
Expand Globally
Fresh Out
Use Case
Scalable
Hierarchy and System

Create Clarity
Consumer Facing
Enterprise / Developer
Research / Policy / Product
non english markets

Explore Concepts
Marketing
Identity
Brand hierarchy and sub-brands
sub brand
templates / systems
Extend the system
Not repeatable
Not Scalable
Templates / Guidelines /

Everett
Thoughtful
Systems Driven
Take existing elements and blow it out
Purpose and Functionality

Barriers
Tech Connection
Coming from more of a tech/product background
Embedded in west coast tech, in that world
Existing connections / relationships

Triggers
Expansion of Claude (existing tool)
Product Marketing
Topic / Value propositiong
Partnerships w/ Larger Tech Brands
How do they sit next to them
Q1 - Loose Deadline

Needs
Brand POV: House of Brands vs Sub Brands










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