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SEGMEN &TARGET MARKET LOVISE SOFA
SEGMEN &TARGET MARKET LOVISE SOFA
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2. Profesional Mapan / Pasangan Eksekutif (Affluent Professionals)
Demografis
: Usia 35–50, pendapatan stabil.
Psikografis
: Menghargai kualitas, elegansi, durabilitas, layanan after-sale.
Behavioral
: Loyal terhadap merek yang konsisten, toleransi harga tinggi bila value jelas (garansi, custom tinggi).
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