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Paytm Movies: Improving Cinema Listing Page
Understanding User Personas
Who are our Users?
Some attributes of our users would include:
Are they a person who likes to plan before going out, or do they go with the flow?
Film Buff (Regular Movie-Goer)
how often a month do they go out to see a movie?
more than twice a month would qualify them here.
: There are definitely more than 2 attributes, but this should give us a good starting point to think about use-cases.
That gives us 4 User-Personas to think about.
Roaming around on MG Road, decides they haven’t seen a movie in a while and opens the App
They’re with friends, maybe gettin some food and when they open-up PayTM to send money to a friend they see an offer for movie-tickets.
When planning their weekend they open up PayMovies to see what movies are playing at the local Cinema
Planner of the Group
When chatting about the weekend a friend suggests a particular movie they should go see.
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