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Toolkit for Local Groups
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Why digital strike?
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Strategy

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Social Media

Getting More Followers and Engagement

Many social media platforms have inbuilt tools for you to view your engagement. On Instagram for example when you change your account to a business account you can see who also visited your profile etc etc. Once you have seen who is viewing your posts there are many different ways to get more people viewing your posts.
A popular way of doing this is adding a list of hashtags to your post. If someone has liked posted with those hashtags before then it is more likely to show your posts (this is most effective on Instagram).
As well as hashtags tagging other accounts and or popular accounts means that they are more likely to engage with your posts.
Again if you are on Instagram getting your local strikers to share your collage of the strike is a great idea. This means that their followers will see how many people have been striking and are more likely to take part.

Informing People About Digital Striking

To help get more people digital striking and make sure to get in contact with other strikers/groups in the area. This is often easy as a lot of strike groups have Instagram pages so try sending them a direct message. If this page is inactive look for people from that group, they might even be tagged in the groups Instagram posts from the past.
Once you have been messaged back you can send them this toolkit or you could offer your own personal experience to educate them. Maybe even try doing a zoom call with them so you both know what's going on in that area and if they will need any more help with digital strikes and keeping up with themes.
If you are doing a local campaign for your area to lobby/target a certain issue make sure to give them resources to take part in that. This could be anything from a list of tags and hashtags to a full education pack on why you are doing your lobbying and how.
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