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Positioning
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Positioning

The goal of this section is to help you define your ideal audience, message, and potential competition, all of which will be critical in creating the rest of your marketing strategy
Progress:
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Incomplete
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33.3
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% of tasks in this section completed).
1
Pick Your Market
2
Define Your Messaging and Audience
3
Evaluate your competition
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Step 1: Pick Your Market



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Uncheck to view all answers once everyone finishes adding ideas.
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Add Sentence Starter
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My ideal customer needs this product because...
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Positioning Brainstorm
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Starter
Ideas
Who
Clap
Positioning
1
I hope my customers feel...
excited to log into this guide each day
Lola Tseudonym
👏
2
Messaging
2
My ideal customer needs this product because...
building an audience from scratch is challenging
Alan Chowansky
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3
Messaging
3
This product solves...
xyz
Jason Allenstein
👏
1
Problem
4
This product competes with...
This free course
Jason Allenstein
👏
Competition
5
One benefit of this product is...
accelerate you audience building
Jason Allenstein
👏
Problem
6
My ideal customer is...
someone new to building in public
Lola Tseudonym
👏
9
Audience
7
My ideal customer is...
someone struggling with imposter syndrome
Felix Marlin
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3
Audience
8
I would like to address my customers...
with casual vs formal language
Polly Rose
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11
Messaging
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Step 2: Define Your Messaging and Audience


Key Concepts to keep in mind

Focus on benefits vs features
Draw on emotion to inspire people
Use storytelling

Define your ideal customer.

Who would buy your product?



Your Ideas:

The challenge.

What problem(s) are your customers facing? How does your product benefit the customer?



Your Ideas:

Define key market characteristics.

What else do your customers usually buy? How do they buy it? What makes them switch products?



Your Ideas:

List the other products in your market.

Are these products your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?



Your Ideas:

What does my customer care about?




Your Ideas

Step 3: Evaluate your competition


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Add Competition
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Competition
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Name
What they do well...
What they don't do well...
How my product stands out...
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Congrats! You’re on track to building an audience and selling your product.


Record your progress here and head to the next section →
Build-Up
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Next:
Build-Up
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