Introduction
Introduction

A little about me and the course

A little about me and the course

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Welcome! I’m so glad you are here. My name is

Jeremy Olson⁠

and I manage the

Maker Fund⁠

Coda⁠

, which means I get to work with makers like yourself every day to help them launch great products on the Coda platform. I’ve also helped with numerous launches at Coda, including one of the top 25 Product Hunt launches of all time. Before Coda, I ran my own startup called

Tapity⁠

building multiple successful mobile apps, which have been featured heavily by Apple and showcased on everything from the Wall Street Journal to TechCrunch and dozens more.

Not Just Your Fam is the playbook I wish I had 15 years ago when I first started marketing my products. But playbooks are always a challenge because what works for my product very well may not work for yours. So I decided to make this playbook completely dynamic. That’s why in the

Build-Up⁠

and

Launch⁠

I will first walk you through building a strategy that is contextual to your product, audience, and strengths, and then the checklist changes dynamically based on your custom strategy.

Okay, enough talk. Let’s go get your first 100 customers.

⁠

Next:
`Positioning`⁠
⁠

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IntroductionIntroduction

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Next: Positioning⁠⁠

Introduction
Introduction

First,
Copy this doc
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so your changes will be saved.

Next:
`Positioning`⁠
⁠