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Readable Facebook Ads report

Summary
Campaigns analysis from
5/7/2020
to
5/13/2020
which means
6 days
. Our campaigns have reached
165,664
people, generated
429
visitors on the website and generated
10
conversions.

Budget 💰
In total, we’ve spent
€249.00
, it’s
108.20828571428571
% of the weekly budget.
€411.87
in the Awareness stage
€85.00
spent in Activation
In the previous period we’ve spent an overall budget of
€259.25
, it’s about
112.66264285714287
% of the weekly budget.

Awareness 👀
Across all campaigns, we have reached
165,664
people compared to
167,840
people during the previous period, it’s
-1
% difference.
We’ve spent
€411.87
vs
€74.12
for the previous period, it’s a
236
% difference.
International campaigns:
64,592
vs
33,208
people reached in the previous period, it’s about a
95
% difference.
€242.00
vs
€125.00
spent in the previous period, it’s a
94
% difference.
Local campaigns:
20,871
against
24,776
people reached in the previous period, it’s a
-0.16
% difference.
€35.25
against
€40.91
spent in the previous period, it’s a
-0.14
% difference.

Traffic Acquisition and Activation 🖱️
In summary, our Link Click-Through Rate (CTR) is
0.21
% against
0.28
% CTR for the previous period.
International campaigns:
0.18
% vs
0.48
% for the previous period.
Local campaigns:
0.13
% vs
0.25
% for the previous period.

Revenue 😻
Our conversion rate went from
3.35
% last period to
2.33
% this time.

Insights 🧠
Small decrease of Awareness, decrease of traffic but nice increase in conversion.
Retargeting of website visitors has been improved.
This might be due to resumption of economic activity.
We’ve been over-spending.

Opportunities of improvement 💪
Create new ads for the Awareness stage.
Spend less on this X target.
Make new A/B testing on ad placement.

Question(s) ❓
Why is the CTA has been modified?

To do :
Send new report
Investigate all 3 opportunities of improvement.

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