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Readable Facebook Ads report
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Readable Facebook Ads report

JC
Jeremy Corman

Summary

Campaigns analysis from
5/7/2020
⁠
to
5/13/2020
⁠
which means
6 days
⁠
. Our campaigns have reached
165,664
⁠
people, generated
429
⁠
visitors on the website and generated
10
⁠
conversions.

Budget 💰

In total, we’ve spent
€249.00
⁠
, it’s
108.20828571428571
⁠
% of the weekly budget.
⁠
€411.87
⁠
in the Awareness stage
⁠
€85.00
⁠
spent in Activation
In the previous period we’ve spent an overall budget of
€259.25
⁠
, it’s about
112.66264285714287
⁠
% of the weekly budget.

Awareness 👀

Across all campaigns, we have reached
165,664
⁠
people compared to
167,840
⁠
people during the previous period, it’s
-1
⁠
% difference.
We’ve spent
€411.87
⁠
vs
€74.12
⁠
for the previous period, it’s a
236
⁠
% difference.
International campaigns:
⁠
64,592
⁠
vs
33,208
⁠
people reached in the previous period, it’s about a
95
⁠
% difference.
⁠
€242.00
⁠
vs
€125.00
⁠
spent in the previous period, it’s a
94
⁠
% difference.
Local campaigns:
⁠
20,871
⁠
against
24,776
⁠
people reached in the previous period, it’s a
-0.16
⁠
% difference.
⁠
€35.25
⁠
against
€40.91
⁠
spent in the previous period, it’s a
-0.14
⁠
% difference.

Traffic Acquisition and Activation 🖱️

In summary, our Link Click-Through Rate (CTR) is
0.21
⁠
% against
0.28
⁠
% CTR for the previous period.
International campaigns:
⁠
0.18
⁠
% vs
0.48
⁠
% for the previous period.
Local campaigns:
⁠
0.13
⁠
% vs
0.25
⁠
% for the previous period.

Revenue 😻

Our conversion rate went from
3.35
⁠
% last period to
2.33
⁠
% this time.

Insights 🧠

Small decrease of Awareness, decrease of traffic but nice increase in conversion.
Retargeting of website visitors has been improved.
This might be due to resumption of economic activity.
We’ve been over-spending.

Opportunities of improvement 💪

Create new ads for the Awareness stage.
Spend less on this X target.
Make new A/B testing on ad placement.

Question(s) ❓

Why is the CTA has been modified?

To do :

Send new report
Investigate all 3 opportunities of improvement.
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Email Address
1
⁠
corman.jeremy@gmail.com
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