FHWien Entrepreneurial Journalism Fall 2021

Explore

Group F - Journalistic Online Art Gallery

Anna Brandstätter, Sandra Grossmann, Anna Haubiz, Katharina Prochart

Anna Clara Brandstätter - a.brandstaetter@edu.fh-wien.ac.at

Sandra Grossmann - sandra.grossmann@edu.fh-wien.ac.at

Anna Haubiz - anna.haubiz@edu.fh-wien.ac.at

Katharina Prochart - katharina.prochart@edu.fh-wien.ac.at

Introductory Venture Updates

📋 Summary - WHAT we’re creating

one-line summary:

We help amateur artists in Vienna get their work seen by a big audience by creating a journalistic online art gallery as well as a newsletter highlighting one visual item per week AND in showcasing these funny/critical/ridiculous doodles, songs and poems, we provide entertainment for young, politically interested people.

🏋️‍♂️Motivation - WHY we’re doing this

We want to give a platform to undiscovered artists or anyone who wants to share their opinion about a journalistic topic in an artistic way. Thus, making journalism more creative, thought-provoking and easily consumable.

🧑‍💻Persona - WHO we’re serving

young people in Austria (mainly Vienna) who are interested in politics, social issues, comedy, art and journalism

amateur artists + people who want to express themselves about journalistic topics using art

ages 16-35

For example:

Paula is a 23-year-old student at the University of Applied Arts in Vienna where she studies Cross-Disciplinary Strategies. She works a part-time retail job where she has to smile and nod even though she’s tired and customers act rude and entitled. She spends a lot of time on her smart-phone or tablet, on news outlets, Instagram and Twitter. She follows left-leaning online personalities. The political atmosphere sometimes disillusions her a little, but she does not want to fall out of the loop. Sometimes she watches a press conference and buries her face in her hands. It’s all so ridiculous sometimes, she’d rather laugh than cry. She’s not a professional artist but when an idea hits her, she doodles on blank receipts at work. The expressive nature of the drawings make her friends grin: “That’s hilarious”.

⁠

Persona for the online art gallery: Lisa

Demographics

Lisa is a 23-year-old student from Vienna. She is studying sociology (master’s program) and art history (bachelor’s program) and is working part-time as a waitress in a café. As an intern she already has gained some experience in working in several art galleries (eg. in the gallery „WestLicht“). After graduating, she wants to find a job in a NGO.

Psychographics

Lisa is especially interested in political art, philosophy and social engagement. She has a rather leftist political orientation and pursues liberal values. She is specially interested in feminist topics and literature. Lisa is volunteering for a social association calles M.U.T., where she is responsible for social media activities and the organisation of events. As Lisa is an art-loving person, she likes to combine social engagement and art – as for example in photography exhibitons, where sociopolitical topics are presented. She is a very ambitious, versatile person, who is leading an active lifestyle. She likes to occupy herself with social problems and to reflect about possible solutions. She considers art as an opportunity to present those topics to a broader public.

Proxy products

As Lisa is trying to live a conscious lifestyle, she is trying to keep her consumer behaviour as minimalistic as possible. Wherever possible, she is looking for sustainable products. She defines herself as a not materialistic person – experiences are more important to her. She rather likes to spend her money on museum visits, concerts and for travelling. One important exception are books and magazines – as she is always trying to learn something new, she is willing to spend money on educational things as books.

Watering holes

As Lisa is a politically interested and active person, she is consuming news every day. During the week, she is listening to the Ö1 Morgenjournal (daily radio show) in the morning and watching ZIB 2 (daily news show – ORFII) in the evening. During the day she is mainly scrolling through her social media apps (mainly Instagram and twitter) in order to stay informed about important events. At the weekend, when she has more time, she is also reading newspapers and magazines. Her main sources of information are ORF, Der Standard, Der Falter and Die Presse, but she also listens to independent podcasts (for example Große Töchter by Beatrice Frasl) and reads political blogs.

🔗 Links — WHERE we’re creating

If/when you have already have a site for your venture, list it here. If you have multiple social accounts for your venture, list them too.

⁠

🎈 Inspiration — HOW we draw ideas/energy

⁠

https://www.stefaniesargnagel.at/shop/⁠

(Stefanie Sargnagel, Viennese artist)

⁠

https://www.instagram.com/awardsforgoodboys/?hl=en⁠

⁠

https://www.instagram.com/webcomic_name/⁠

⁠

https://www.instagram.com/jakelikesonions/⁠

⁠

https://drawception.com/⁠

⁠

Story.one⁠

(anyone (amateurs) can submit their stories)

Reportagen fm (weekly newsletter featuring one text each week curated by journalists)

QR-codes around Vienna

🤨 Question — ONE thing we’re exploring...

Key question we are exploring at the moment is...

How can we reach our target group?

Furthermore:

How do we get artists to submit their work?

How do we fairly credit the artists? Or creator anonymity?

Do we vet every submission before it is displayed on the site? What are our Terms of Service (regarding racist, sexist, homophobic, slanderous and other hateful conduct...)?

How do we financially reward artists for popular artwork that is chosen in our promotional sales?

How can we make the project interactive?

💶 Revenue — Money may come from...

The potential revenue streams we’re considering include:

Advertisements — because we will drive traffic to our website and once we have built an audience this will be of interest to advertisers

Merchandise — because selling our most popular artworks printed on t-shirts, mugs, etc. can be profitable

(Premium) Newsletter - because we will drive traffic to our website and build an audience. People might be interested in a premium newsletter where they pay for our curated pieces

Crowdfunding — because lots of people might want to support our artistic/journalistic endeavors

❓Community survey questions... Share your list of questions below

Community survey questions

Need help with this? Potential questions might include:

Community-centered questions

How would you describe your community?

How do you get information about what's happening in your community?

What do you think of the public perception of your community?

What about your community do you love? Why?

What about being part of your community is difficult? Why?

How can media coverage of your community improve?

📋 Lean Canvas Summing up the 9 primary aspects of your venture in a single view

⁠

Lean Canvas PDF.pdf

268.4 kB

⁠

Visual template you can use⁠

⁠

This link can't be embedded.⁠

⁠

Alternative template you can use⁠

⁠

This link can't be embedded.⁠

⁠

Lean Canvas coffee cart example⁠

⁠

This link can't be embedded.⁠

⁠

Running Lean Slide Deck PDF⁠

⁠

Please add a suggestion for our project below👇

⁠

Add idea

⁠

Suggestions for our project 7

Suggestions for our project 7

Done

Idea

Author

Vote

Comments

There are no rows in this table

⁠

Email this page to yourself

⁠

Clear template

⁠

Email address 8

Email address 8

Email Address

jane@example.com

There are no rows in this table

⁠

Email the addresses above

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.