FHWien Entrepreneurial Journalism Fall 2021

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Group D - Platform for young journalists

Magdalena Mösenlechner, Astrid Pozarek, Maria Knips Witting

Group Speaker: Maria Knipps Witting

Introductory Venture Updates

📋 Summary - WHAT we’re creating

TEMPLATE of one-line summary:

We help young journalists find out how to make money and to figure out how much money they can ask for by creating a platform to exchange experiences.

🏋️‍♂️Motivation - WHY we’re doing this

We are motivated to do this because we know how difficult these questions are at the beginning of a career. We don’t wan’t people to stay away from journalism because they can’t figure out how to make a living and how to deal with clients/employers.

Need help with this? Potential motivations may include:

personal experiences

personal background

professional passions

concern for a community

fame/fortune/power

curiosity

🧑‍💻Persona - WHO we’re serving

Stephanie, 23 years, just finished her bachelor’s degree and now wants to start working full-time. During her studies she completed a few internships and works as a freelancer for a magazine. She never really earned a lot, but now that she wants to work she is curios about the wages in different journalistic areas and if she might worked for too little.

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Johannes is 29 years old. He has beeing working at a broadcasting station for 3 years now and likes his job most of time. Although there are some aspects he doesn’t like. He doesn’t want to speak to colleagues about those things, because he is afraid that they might tell his boss. He wants to talk to people that worked at the same employer and how their experience was.

🔗 Links — WHERE we’re creating

If/when you have already have a site for your venture, list it here. If you have multiple social accounts for your venture, list them too.

Another link can go here

🎈 Inspiration — HOW we draw ideas/energy

Talking with fellow students on how their work experience has been and what should be changed.

Seeing the hard entry options and requirements for newcomers

Personal experience in getting started in journalism

🤨 Question — ONE thing we’re exploring...

One of the key questions I’m exploring at the moment is...

How to find the right revenue stream

Which type of content might be most valuable?

Should we make partnerships with other platforms or newspapers?

Need help with this? Potential questions might include:

Which customer group to focus on first

Which particular customer need is most pressing

What collaborator or partner(s) I should prioritize

How to validate whether people actually want/need this

Which type of content might be most valuable

💶 Revenue — Money may come from...

Job Adds — because it gives companies a platform for new employees

Social (networking, happy hours, games) - Opportunity to meet people and exchange contact

Education/Training/workshops (classes)

Reader-supported

Subscriber only

App Creation

Research and Surveys

❓Community survey questions... Share your list of questions below

How did this community help you with your career?

Did it provide you with the answered you looked for?

Did the platform asked the right questions?

Need help with this? Potential questions might include:

Community-centered questions

How would you describe your community?

How do you get information about what's happening in your community?

What do you think of the public perception of your community?

What about your community do you love? Why?

What about being part of your community is difficult? Why?

How can media coverage of your community improve?

📋 Lean Canvas Summing up the 9 primary aspects of your venture in a single view

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Lean Canvas PDF.pdf

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Lean Canvas coffee cart example⁠

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Running Lean Slide Deck PDF⁠

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