I help new parents in Brooklyn to find schools that fit their children’s needs by providing independent data-centered analyses of local schools and personalized reports
We help local tea drinkers to feel good and do good by fueling them up with artisanal tea in a community-focused space full of art and fresh-baked yummies
I help people too busy to keep up with new sites and tech to find the best ways to do things online by sharing weekly posts that save people time with independent recommendations
NOTE: If you’re not yet sure, put your draft HUNCH as of THIS MOMENT.
Remember these mantras:
DONE is better than perfect.
Going from 1 to 2 is infinitely easier than 0 to 1
The PERFECT is the enemy of the GOOD
🏋️♂️Motivation - WHY we’re doing this
Motivation sentence goes here
Need help with this? Potential motivations may include:
concern for a community
🧑💻Persona - WHO we’re serving
Include a few sentences about someone(s) you’re aiming to serve. This person is either a real person you have in mind, or representative of the people you’re aiming to reach with your product.
Emily works in a marketing agency developing project plans for 5 clients. She spends her weekdays with 10+ tabs open on her laptop juggling multiple deadlines and needs to find ways to work more efficiently so she can free time up for creative projects and personal goals.
Later on, you can dive deeper to create a more fully fleshed-out persona. Here’s a helpful resource for that 👇