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Video Guidelines
Video Typography
Instructional Product Video Title Card
Barlow Bold
Size: 100 pt
Leading: 130 pt
Subtitles
Inter Medium or Semibold
Size: 100 pt
Leading: 150 pt
Lower Thirds
Barlow Bold
Size: 100 pt
Leading: 80 pt
Inter Medium
Size: 40 pt
Leading: 60 pt
Motion Graphic UI Callouts
Short statement
Inter Medium
text size should be visibly larger than text in image to help distinguish hierarchy
Color of rounded rectangle and arrow match the color of the item they’re highlighting
Statement with description
Statement: Inter Semibold
text size should be visibly larger than any text in image (such as UI) to help distinguish hierarchy
Description: Inter Regular
60% of statement size
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