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Editorial Style

Brand

Write out Sparta Science fully when referring to the company name in copy.

Capitalize Movement Health Platform; in first instance you can abbreviate MHP and use MHP in subsequent mentions.

Note: for Military, MHP doesn’t resonate. Call it Human Performance Intelligence Platform or Sparta Science Platform.

Grammar

Sparta Science content follows AP Style, with some exceptions. Key things to note:

Numbers: Write out numbers nine and under, unless for dollar amounts, percentages, or times. Use numerals for 10 and above. (We hired four new team members, but we have a staff of 14. We all got $5, and we only saved 4%.)

Percentages: Use the % symbol. (Revenue increased by 25% last quarter.)

Colons: Capitalize the first word of the next sentence. (Just like this bullet point.)

Bullet points: End bullets with periods. To do that, turn a fragment into a full sentence. Exception: If your list only includes names or objects, do not use periods. (Just like these bullet points.)

Commas: Yes, Oxford comma.

Capitalization: Capitalize words in headings and subheadings, except for determiners (a, an, the), conjunctions (and, but, if), and pronouns (her, he) that have three letters or less. (This, They, From, and Although should be capitalized.) Capitalize Movement Health

Abbreviations: Do not use periods in abbreviations. (We live in the USA. She got her MBA. You are OK.) Never abbreviate Sparta Science by its initials in writing.

Words: real-time if adjective only, white paper two words

Spaces: Use single spaces between sentences.

MLA for citations

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