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Color
Color plays a pivotal role in defining the Trinsic identity. Our carefully curated palette aims to embody Trinsic's innovative and trustworthy nature, all the while maintaining an approachable and engaging appeal.
Trinsic Teal, Trinsic Sun, Dark Teal, and Black serve as the foundational branding hues, complemented by two supporting colors: Navy and Rich Black.
The palette adheres to a structured ratio of 10-30-60: Accent colors occupy 10% of the palette, while the light background comprises 30%, leaving 60% for the more saturated and darker shades.
Core Palette
Name
PMS
HEX
RGB (Digital)
CMYK (Print)
10% Tint PMS 394 C
FFFDEA
255, 253, 234
PMS 394 C
F5F82B
245, 248, 43
6, 0, 76, 0
67D2C4
103, 210, 196
PMS 3262 C
01B6AA
1, 182, 170
71, 0, 33, 0
PMS 7470 C
1D5161
29, 81, 97
80, 15, 0, 45
PMS 5255 C
191C33
25, 28, 51
100, 80, 0, 55
PMS Black 6 C
000615
0, 6, 21
100, 35, 0, 100
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Primary Palette Contrast Guide
The chart above demonstrates recommended color pairings of the primary palette to ensure the proper ratio of contrast between typography and background elements to meet web accessibility standards and support legibility.
Secondary Palette
Name
Hex
RGB (Digital)
D0E7E8
208, 231, 232
4B91A7
75, 145, 167
A5BDF2
165, 189, 242
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Product UI Palette for Marketing
Name
HEX
RGB
2F54EB
47, 84, 235
85A5FF
133, 165, 255
85A5FF
221, 230, 254
FAAD14
250, 173, 20
FCEED4
252, 238, 212
FF7875
255, 120, 117
EB2F96
235, 47, 150
FADCED
250, 220, 237
There are no rows in this table
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