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Parent Objective
PRI
KR
Details
Owner
Health
Current
Update
Type
#CrankItUp
Expand signal availability and bidding performance on existing optimized spend, including moving from RBB to MBB
5
​
75% of monthly Apple bids use impression share data
Details
Charles Baynes
Healthy
8%
3/13/2023: Work continuing to fix data issues to improve roll-out
Leading
⭐
Test 10 new conversion event signals on SEM/UAC Earner
Details
Charles Baynes
Healthy
0
3/13/2023: One Pager for data sharing getting started this week
​
​
90% of monthly UAC Eater bids use MBB
Details
Charles Baynes
Healthy
80%
3/13/2023: continuing to increase MBB on Eater UAC
​
​
Test MBB in top markets for ASA NonBrand & SEM Brand
Details
Charles Baynes
Healthy
0
3/13/2023: Need to prioritize with AS
​
⭐
-70% weekly manual bid adjustments incorrect bid values
Details
Charles Baynes
Needs attention
​
3/13/2023: Plan to prioritize Eng work required in upcoming sprint
​
#WelcomeAboard
Expand autobidder availability & utilization to significant areas of currently unoptimized spend
3
⭐
75% of monthly Job Boards spend on Autobidder
Details
Charles Baynes
Needs attention
0
3/13/2023: JAX/Joveo roll out is scheduled for this coming week
Lagging
⭐
90% of monthly ASA Brand spend on Autobidder
Details
Charles Baynes
Healthy
59%
3/13/2023: --
Lagging
⭐
90% of monthly ASA Non-brand spend on Autobidder
Details
Charles Baynes
Healthy
67%
3/13/2023: --
Lagging
#CoreReliability
Eng Relibility & Reduce ACO Eng on-call load (need CoreStrength to be strong to create reliability. And reliability can relate to upstream or 3rd party issues)
3
​
-50% monthly failures of ACO pipelines
Details
Charles Baynes
Healthy
40%
3/20/2023: Deprecated unused pipelines (eater v0 ROAS for ASA & Social), Fixed all failed uDQ channel-level checks, Deprecated all last-click based ROAS columns
​
​
Migrate 9 of 9 bidding insights & uDQ pipelines to Feature Store
Details
Charles Baynes
Healthy
50%
3/20/2023: have migrated all bidding insights to Feature Store from Perf Metrics for all channels/LOBs, all uDQ have been migrated to Feature Store, pipelines deprecated still pending
​
​
Migrate 5 of 5 Decision Engine & Bidding Insights to Metadata Store
Details
Charles Baynes
Healthy
​
3/20/2023: Likely Q2, after other deprecation work
​
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