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Parent Objective
PRI
KR
Details
Owner
Health
Current
Update
Type
Parent Objective
PRI
KR
Details
Owner
Health
Current
Update
Type
#E2EAutomation
Enable E2E support for the entire paid marketing lifecycle at scale for a few subchannels to begin with.
1
% uCM campaigns adopting
Details
Camilla Fisco
Healthy
60% (TBC)
1/27/2023: User interviews in progress
Lagging
#HighReliability
Increase trust in Adtech Tools by launching new features to reduce human error, improve visibility & velocity.
5
Add support for at least 3 new notifications
Details
Camilla Fisco
Healthy
1
1/27/2023: Template notifications in progress
Leading
Add support for 10+ events in change log (i.e. settings, location, CNT, audiences)
Details
Camilla Fisco
Healthy
0
1/27/2023: --
Leading
Weekly user views on change log UI
Details
Camilla Fisco
Healthy
NA
1/27/2023: --
Lagging
Reduce average mitigation time for errors
Details
Camilla Fisco
Healthy
NA
1/27/2023: --
Lagging
Template application success rate
Details
Camilla Fisco
Healthy
40%
1/27/2023: --
Lagging
#GeoIntelligence
Iteratively add intelligence to multiple layers of campaign management to improve campaign performance via data-driven recommendations and automated actions.
3
Launch at least 2 new targeting tests
Details
Camilla Fisco
Needs attention
1/27/2023: --
Leading
Lower cost per conversion (at same spend) / Higher spend with same efficiency
Details
Camilla Fisco
Healthy
NA
1/27/2023: --
Lagging
Number of Google campaigns on uCM adopting “Cluster Cities”
Details
Camilla Fisco
Healthy
30% (TBC)
1/27/2023: --
Lagging


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