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🍕 Proposal: Wallet Loyalty & Engagement with Badge for Il Locale Pizza

🔍 Overview

Il Locale Pizza is ready to modernize customer engagement. With 7 locations in Perth and franchising plans on the horizon, now’s the time to replace outdated punch cards and streamline in-store operations. Badge offers a fast, app-free loyalty and promotions platform built for multi-location restaurants like Il Locale.

This proposal outlines a pilot program to digitize loyalty, automate promotions, and reduce staff burden—all while integrating with Square and launching in just weeks.

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🛠️ Phase 1: Build – Wallet Loyalty Pilot

Goal: Replace paper loyalty tabs with branded wallet passes, while testing promotions that drive immediate in-store traffic.

Features:

Digital Loyalty Card – Replace "10 pizzas = 1 free" tear-off cards with a tappable Wallet pass.

Push Notifications – Let customers know about daily specials or re-engage lapsed visitors.

Location-Based Promos – Trigger "Free garlic bread tonight" messages as customers approach.

QR-Based Campaigns – Run dynamic offers (e.g., “First 100 get a free slice!”).

POS Compatibility – Designed to work alongside Square with minimal disruption.

Pilot Plan:

Launch in 1–2 Perth locations

Train staff on pass distribution & scanning

Optimize rewards structure and visuals

Collect feedback from customers and crew

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🚀 Phase 2: Expand – Engage, Segment & Scale

Once the pilot is validated, expand across all Il Locale locations and prepare the system for future franchisees.

Enhancements:

Automated Customer Segments – Target VIPs, first-timers, or lapsed users with custom messages.

Partner Promotions – Share wallet real estate with local gelato, drinks, or delivery partners.

Multi-Location Analytics – Track redemptions, foot traffic, and offer performance per store.

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💰 Phase 3: Monetize – Franchise-Ready Growth

As Il Locale grows, Badge enables scalable, location-friendly engagement:

Franchisee Licensing – Include wallet loyalty as part of new franchise packages

Sponsored Offers – Allow suppliers to run paid promotions (e.g., cheese brands or drink partners)

Premium Tiers – Consider paid memberships (e.g., $10/month = bonus pizza topping weekly)

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📊 Pilot Pricing Model

USD $1,000/month (~AUD $1,500) 12-month agreement with a flexible opt-out option after the 3-month pilot.

Included in Pilot:

Unlimited wallet passes (first 3 months)

$0.20/month per active pass after pilot period

Loyalty, offer, and promotional templates

Location-based notifications and smart triggers

Seamless workflows compatible with Square

Dedicated onboarding and support from the Badge team

Optional: add POS integration support or custom visual design for additional one-time fees.

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🧩 Key Alignment

Need/Challenge

Badge Solution

Paper loyalty tabs get lost

Digital wallet pass, scannable in-store

Staff overwhelmed at POS

Simplified scanning, less promo handling manually

Want to run dynamic campaigns

QR campaigns and push-based limited offers

No app, no hassle

Badge lives in Apple & Google Wallet—no downloads

Square gift cards already in use

Badge can complement with loyalty, not conflict

Franchising plans in motion

Badge is multi-location ready with admin controls

There are no rows in this table

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📌 Next Steps

Review demo pass screenshot (Seva to send)

Schedule integration review with Badge team (Square compatibility, pass design)

Confirm scope & timeline for 2-store pilot

Launch pilot within 2 weeks of sign-off

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🔮 Why Badge

Used by major brands like Carrefour, Wakefern, and Hoka

Delivered up to 25% AOV lift with wallet engagement

No app required — perfect for QSR, drive-thru, and casual dining

Proven across franchise and multi-location environments

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💥 Resources

Decks

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Badge Product Deck⁠

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Badge Activation Flows⁠

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Carrefour Case Study w/ Badge⁠

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API / SDK

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Embed/SDK Overview⁠

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Embed/SDK Documentation⁠

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API Docs⁠

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Compliance

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

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