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✈️ Elevating Traveltrust's Experience with Wallet-Based Engagement

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A Proposal to Power Smart Travel Communications & Loyalty with Badge

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🔍 Overview

This proposal outlines how Traveltrust can leverage Badge’s mobile wallet technology to deliver frictionless, real-time engagement to corporate travelers, entertainment clients, and high-value leisure customers—without requiring an app.

By issuing dynamic, personalized wallet passes (via Apple and Google Wallet), Traveltrust can enhance service delivery, unlock new loyalty models, and reduce operational friction. Wallet passes enable itineraries, travel alerts, VIP access, referrals, and offers—all embedded directly in a customer’s smartphone wallet.

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🧩 Traveltrust’s Engagement Opportunity

As a global TMC serving sectors like corporate travel, entertainment, and medical assistance, Traveltrust is uniquely positioned to benefit from wallet-first experiences:

Current Pain Points:

Email and SMS fatigue, particularly in mobile-first markets

No persistent, branded channel for high-value traveler engagement

Event and itinerary changes are not always surfaced in real-time

Missed loyalty/retention opportunities post-trip

Wallet Use Cases for Traveltrust:

Dynamic Itinerary Passes

Sync real-time travel details (flights, hotels, transfers)

Push updates for delays, gate changes, or concierge contact info

Entertainment Crew & VIP Credentials

Use wallet passes for crew IDs, venue access, or shoot location geofencing

Brandable for production studios and managed clients

Medical Repatriation & Emergency Info

Preload wallet passes with medical support contacts and local embassy links

Loyalty & Offers for Leisure Clients

Convert leisure itineraries into follow-up offers or exclusive access

Showcase curated upgrades or premium partner perks

Referral & Upsell Flows

Embed QR-based referral rewards and top-up links within the wallet pass

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🚀 Proposed Rollout Plan

🦀 Phase 1: Crawl – MVP Launch

Focus: Itinerary Passes for Corporate & Entertainment Clients

Digital pass delivery at time of booking

Real-time updates: flight changes, accommodation, concierge

API-driven integration into current booking flow

Example KPIs:

KPI

Baseline

Target

Pass Activation Rate

TBD

60%+ of booked travelers

Notification Open Rate

TBD

75%+

Customer Satisfaction

TBD

10% lift in post-trip NPS

There are no rows in this table

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🚶🏻 Phase 2: Walk – Segment & Personalize

Focus: Expand to Entertainment & Leisure Clients

VIP passes, show access credentials

Branded leisure passes with dynamic travel tips, upsells

Geo-targeted content (venue reminders, dining offers)

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🏃🏻 Phase 3: Run – Loyalty & Monetization

Focus: Retention + Partner Integrations

Post-trip loyalty conversion campaigns

Partner hotel or airline offers via wallet

Referral engine built into each pass (shareable QR codes)

Deep link passes to Traveltrust’s/customer app, concierge chat, or booking portal

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📊 Commercial Model

Platform Fee – Annual subscription with tier-based features

Usage Fee – Charged per monthly active pass (wallet-installed)

APIs + SDK – Included for full automation and partner portal integration

Branding – Fully Swan-branded with white-label support

Merchant Expansion – Optional reseller features for future partners

Standard Pricing (USD):

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💸 Special Offer: Sign by May 31

To support TravelTrusts launch timeline and help accelerate internal alignment, we’re offering a special incentive for agreements signed by May 31, 2025. Details can be tailored to match your final implementation scope.

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📌 Next Steps

Step

Description

Target Date

Workspace Setup

Provision Traveltrust test workspace

May 1, 2025

API Workshop

Review integration paths with your tech team

Week of May 5

Pilot Launch

Deploy itinerary passes for HugoBoss Corp Travelers

May 15, 2025

Expansion Planning

Explore entertainment and loyalty use cases

June 2025

There are no rows in this table

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🔮 Conclusion

With high-touch clients and time-sensitive travel services, Traveltrust is perfectly positioned to benefit from a persistent, real-time engagement channel. Wallet passes help you go beyond itinerary emails and transactional alerts—creating a brand-forward experience that engages travelers from booking to boarding and beyond.

Let’s build a future-proof engagement layer that aligns with the caliber of service Traveltrust already delivers.

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💥 Resources

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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TMC - Attachment Rate⁠

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Intelligent Travel Pass⁠

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Interactive Ticket Rewards Deck⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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Workspace/API / SDK

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Embed/SDK Overview⁠

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Embed/SDK Documentation⁠

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API Docs⁠

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Compliance

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

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