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📲 The D Group CRM Proposal: Integrating Badge’s Mobile Wallet Loyalty Extension

Combined Proposal for The D Group and Badge's Mobile Wallet Platform Integration

Overview

This proposal presents a comprehensive plan for integrating Badge’s Mobile Wallet Platform with The D Group’s CRM offering to enhance customer loyalty and engagement. The integration will enable clients to deliver loyalty cards, offers, and personalized communications directly into Apple Wallet and Google Wallet without additional app downloads or development. This phased approach consists of three stages: integration, expansion, and full-scale deployment.

Engagement Framework

🦀 Phase 1: Integration with The D Group’s CRM Solutions

Overview

In this phase, Badge will integrate with The D Group’s CRM to deliver a mobile wallet loyalty solution, including push notifications, personalized offers, and seamless redemption directly via Apple and Google Wallet.

MVP (Minimum Viable Product)

Create custom loyalty passes for initial clients.

Integrate with the CRM to deliver targeted offers and promotions.

Enable personalized push notifications and geofenced alerts.

Testing Plan

Conduct internal testing with key brands.

Expand to a select customer group to refine the loyalty experience.

Measure KPIs such as adoption and redemption rates, and customer feedback.

🚶🏻‍➡️ Phase 2: Expansion of Loyalty Features

Overview

This phase focuses on scaling the mobile wallet loyalty solution across additional brands and geographies to drive customer retention and engagement.

Implementation Strategy

Integrate with additional CRM workflows.

Create tailored loyalty offers based on customer data.

Introduce region-specific promotions for market expansion.

🏃🏻‍➡️ Phase 3: Full-Scale Deployment and Monetization

Overview

Deploy a full-scale loyalty solution across all brands, leveraging insights from earlier phases to enhance customer loyalty and retention.

Monetization Strategy

Introduce monetizable features such as premium loyalty tiers and data insights.

Collaborate on new revenue streams from mobile wallet usage and branded offers.

Commercial Model

Badge Standard Pricing Structure

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The D Group Special Pricing Structure

A 12-month agreement at **$4,999 per month** if signed by May 1 includes:

Full access to Badge’s platform.

Integration with The D Group’s CRM system.

Ongoing support and campaign management.

Optional single-tenant deployment in Malaysia (additional costs apply).

Normal price: $6,999 per month

✅ Next Steps

Proposal Review: Internally review and discuss the proposal.

Technical Scoping: Confirm integration feasibility with The D Group’s CRM.

Agreement Drafting: Finalize terms and kick off the partnership.

Pilot Launch: Initiate phase 1 with select clients.

Resources

Decks

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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API / SDK

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Embed/SDK Overview⁠

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Embed/SDK Documentation⁠

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API Docs⁠

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Compliance

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

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