๐ Overview
This proposal outlines a structured approach for SaladStop! to integrate Badgeโs Engagement Platform, simplifying customer loyalty and franchisee interactions. The phased rollout will enable seamless QR-based offers, franchise-level flexibility, and enhanced engagement without additional app development.
The approach follows three stages:
๐ ๏ธ Phase 1: Build - SDK integration and MVP launch. ๐ Phase 2: Expand - Feature enhancements and wider rollout. ๐ฐ Phase 3: Monetize - Unlocking revenue streams and full-scale deployment.
๐ ๏ธ Phase 1: Build - SDK Integration & MVP Launch
Overview
The first phase will integrate Badgeโs SDK into SaladStop!โs ecosystem, allowing franchisees to issue and manage digital passes for customer engagement.
MVP Features:
Digital Loyalty Passes โ Digitize and simplify loyalty program management. QR-Based Offers โ Enable seamless redemption and partner promotions. Personalized Engagement โ Push notifications and location-based alerts. Adyen POS Compatibility โ Smooth integration with existing infrastructure. Testing Plan:
Internal Testing โ Validate functionality within select outlets. Pilot Launch โ Deploy MVP across a small franchisee test group. Feedback & Optimization โ Gather insights for refinement.
๐ Phase 2: Expand - Scaling & Feature Enhancements
Overview
Building on insights from Phase 1, this phase expands the solution across more locations while introducing additional engagement tools.
Enhancements:
Automated Customer Segmentation โ Deliver tailored rewards based on user behavior. Advanced Partner Ecosystem โ QR-based offers for brand collaborations. Localized Promotions โ Custom campaigns per region or franchise. ๐ฐ Phase 3: Monetize - Unlocking Revenue & Full-Scale Deployment
Overview
A fully deployed system will enable new revenue streams while strengthening customer retention and franchisee engagement.
Monetization Strategy:
Franchisee Licensing โ Offer digital pass features as an upsell to franchise partners. Sponsored Offers โ Brand collaborations for exclusive in-wallet promotions. Premium Loyalty Tiers โ Introduce paid memberships and perks. ๐ Commercial Model
Platform Pricing: $4,000 - $7,000/month depending on features and adoption.
$4,000/month โ Core engagement functionality. $7,000/month โ Includes SDK embedding, white-label options, and revenue-sharing capabilities. Additional Costs:
Per-Active Pass Pricing โ Volume-based model. Custom Development โ Tailored integrations or feature requests. ๐ Next Steps
Proposal Review โ Internal evaluation by SaladStop!โs team. Scoping Meeting โ Define technical requirements and franchisee needs. Agreement Finalization โ Confirm pricing, rollout plan, and SLAs. Pilot Deployment โ Execute Phase 1 with selected outlets. ๐ฎ Conclusion
By leveraging Badgeโs SDK, SaladStop! can streamline its loyalty program, simplify franchisee engagement, and unlock new revenue opportunities while addressing board concerns about program complexity.
๐ฅResources
Decks
Compliance
Security: Badge is SOC 2 Certified