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Proposal: Badge Engagement for SaladStop!

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๐Ÿ” Overview

This proposal outlines a structured approach for SaladStop! to integrate Badgeโ€™s Engagement Platform, simplifying customer loyalty and franchisee interactions. The phased rollout will enable seamless QR-based offers, franchise-level flexibility, and enhanced engagement without additional app development.
The approach follows three stages:
๐Ÿ› ๏ธ Phase 1: Build - SDK integration and MVP launch.
๐Ÿš€ Phase 2: Expand - Feature enhancements and wider rollout.
๐Ÿ’ฐ Phase 3: Monetize - Unlocking revenue streams and full-scale deployment.

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Screenshot 2025-03-28 at 9.06.42โ€ฏAM.png
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๐Ÿ› ๏ธ Phase 1: Build - SDK Integration & MVP Launch

Overview
The first phase will integrate Badgeโ€™s SDK into SaladStop!โ€™s ecosystem, allowing franchisees to issue and manage digital passes for customer engagement.
MVP Features:
Digital Loyalty Passes โ€“ Digitize and simplify loyalty program management.
QR-Based Offers โ€“ Enable seamless redemption and partner promotions.
Personalized Engagement โ€“ Push notifications and location-based alerts.
Adyen POS Compatibility โ€“ Smooth integration with existing infrastructure.
Testing Plan:
Internal Testing โ€“ Validate functionality within select outlets.
Pilot Launch โ€“ Deploy MVP across a small franchisee test group.
Feedback & Optimization โ€“ Gather insights for refinement.

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๐Ÿš€ Phase 2: Expand - Scaling & Feature Enhancements

Overview
Building on insights from Phase 1, this phase expands the solution across more locations while introducing additional engagement tools.
Enhancements:
Automated Customer Segmentation โ€“ Deliver tailored rewards based on user behavior.
Advanced Partner Ecosystem โ€“ QR-based offers for brand collaborations.
Localized Promotions โ€“ Custom campaigns per region or franchise.
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๐Ÿ’ฐ Phase 3: Monetize - Unlocking Revenue & Full-Scale Deployment

Overview
A fully deployed system will enable new revenue streams while strengthening customer retention and franchisee engagement.
Monetization Strategy:
Franchisee Licensing โ€“ Offer digital pass features as an upsell to franchise partners.
Sponsored Offers โ€“ Brand collaborations for exclusive in-wallet promotions.
Premium Loyalty Tiers โ€“ Introduce paid memberships and perks.
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๐Ÿ“Š Commercial Model

Platform Pricing: $4,000 - $7,000/month depending on features and adoption.
$4,000/month โ€“ Core engagement functionality.
$7,000/month โ€“ Includes SDK embedding, white-label options, and revenue-sharing capabilities.
Additional Costs:
Per-Active Pass Pricing โ€“ Volume-based model.
Custom Development โ€“ Tailored integrations or feature requests.
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๐Ÿ“Œ Next Steps

Proposal Review โ€“ Internal evaluation by SaladStop!โ€™s team.
Scoping Meeting โ€“ Define technical requirements and franchisee needs.
Agreement Finalization โ€“ Confirm pricing, rollout plan, and SLAs.
Pilot Deployment โ€“ Execute Phase 1 with selected outlets.
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๐Ÿ”ฎ Conclusion

By leveraging Badgeโ€™s SDK, SaladStop! can streamline its loyalty program, simplify franchisee engagement, and unlock new revenue opportunities while addressing board concerns about program complexity.
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๐Ÿ’ฅResources

Decks
Product:
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Customers:
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API / SDK
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Compliance
Legal: โ 
Security: Badge is SOC 2 Certified

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