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Elevating Brand Engagement via Mobile Wallet

🔍 Overview

This proposal outlines a strategic plan for Momos.com to integrate Badge’s Mobile Wallet Technology, enhancing the customer engagement capabilities offered to multi-location brands. By embedding Badge’s SDK into Momos' platform, clients can offer seamless digital experiences, streamline operations, and boost customer retention.

The approach follows three stages:

🛠️ Phase 1: Build – SDK integration and MVP launch.

🚀 Phase 2: Expand – Feature enhancements and broader rollout.

💰 Phase 3: Monetize – Unlocking new revenue streams and full-scale deployment.

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🛠️ Phase 1: Build – SDK Integration & MVP Launch

Overview

In the initial phase, Badge’s SDK will be integrated into the Momos platform, enabling clients to issue and manage digital passes for customer engagement, loyalty programs, and promotions.

MVP Features:

Digital Customer Passes – Facilitate digital loyalty cards and promotional offers.

QR-Based Promotions – Enable seamless redemption of offers and discounts.

Personalized Engagement – Utilize push notifications and location-based alerts.

Momos Platform Compatibility – Ensure seamless integration with Momos' existing systems.

Direct Engagement Incentives – Encourage direct customer interactions through exclusive perks.

Testing Plan:

Internal Testing – Validate functionality within select environments.

Pilot Launch – Deploy MVP with a select group of Momos clients.

Feedback & Optimization – Gather insights for refinement and expansion.

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🚀 Phase 2: Expand – Scaling & Feature Enhancements

Overview

Building on insights from Phase 1, this phase focuses on expanding the solution across more Momos clients while introducing additional engagement tools.

Enhancements:

Enhanced Loyalty Programs – Support tiered memberships and reward structures.

Automated Customer Segmentation – Deliver tailored offers based on customer behavior.

Advanced Analytics – Provide clients with in-depth reporting on engagement metrics.

Localized Promotions – Enable clients to run location-specific campaigns.

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💰 Phase 3: Monetize – Unlocking Revenue & Full-Scale Deployment

Overview

A fully deployed system will open new revenue streams and strengthen customer retention for Momos and its clients.

Monetization Strategy:

Client Licensing Model – Offer digital pass features as an upsell to clients.

Sponsored Offers – Facilitate brand partnerships for in-wallet promotions.

Premium Customer Tiers – Introduce paid memberships with VIP benefits.

Embedded Integration – Potential for direct SDK embedding within Momos' platform as a native feature.

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📊 Commercial Model

Platform Pricing: $4,000 - $7,000/month depending on features and adoption.

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Additional Costs:

Per-Active Pass Pricing – Volume-based model.

Custom Development – Tailored integrations or feature requests.

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📌 Next Steps

Proposal Review – Internal evaluation by Momos' team.

Scoping Meeting – Define technical requirements and client needs.

Agreement Finalization – Confirm pricing, rollout plan, and SLAs.

Pilot Deployment – Execute Phase 1 with selected clients.

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🔮 Conclusion

By integrating Badge’s Mobile Wallet SDK, Momos can enhance its platform's value proposition by offering advanced digital engagement tools to its clients. This integration aims to optimize customer engagement, increase direct interactions, and unlock new revenue opportunities for both Momos and its clients.

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💥 Resources

Decks

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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API / SDK

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Embed/SDK Overview⁠

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Embed/SDK Documentation⁠

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API Docs⁠

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Compliance

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

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