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The Reward Store : Unlocking Wallet-First Loyalty with Badge

📌 Overview

The Reward Store is empowers brands with curated rewards and incentives. By integrating Badge, The Reward Store can supercharge client campaigns with mobile wallet passes that increase redemption rates, automate engagement, and differentiate offerings across sectors—all with minimal friction for end users.

🔍 Strategic Opportunity

Mobile wallets are becoming the most efficient digital engagement channel. With 2.6 billion users globally—and expected to double by 2026—mobile wallets surpass TikTok and Instagram in reach.

Since wallet apps are pre-installed and automatically opted-in for push notifications, they create a 100% opt-in channel that outperforms SMS, email, or app-based communications.

Key Benefits

One-click wallet pass adoption (vs. 14 steps for app downloads)

Dynamic, real-time content updates

Location-based push notifications

Personalized loyalty journeys

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🎯 Loyalty in the Wallet: Addressing the Engagement Gap

Top-performing loyalty programs double purchase frequency and drive 77% higher brand preference. But most brands still struggle with dormant members—only 10–15% of loyalty members use branded apps.

Badge solves this by:

Integrating directly with existing loyalty programs—no rip and replace

Creating a frictionless digital pass experience for loyalty members

Activating, engaging, and personalizing communication at scale

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🧩 Loyalty Applications by Vertical

Each vertical below includes tailored loyalty strategies enhanced by wallet-based delivery.

Retail & E-Commerce

Dynamic points & tier visualization

Personalized product offers

Birthday & milestone rewards

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Food & Beverage

Mobile stamp cards

Free item triggers (e.g. free guacamole offer)

Upsell via proximity alerts

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Fashion, Beauty & Lifestyle

Tier-based rewards (e.g. MyLancôme Birthday Offers)

Event invitations and gift sets

Style advisor sessions

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Travel & Entertainment

Loyalty tier upgrades

Room/voucher delivery in-wallet

Segment-specific push offers (e.g. event tie-ins)

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Health, Wellness & Fitness

Class attendance tracking

Contactless loyalty at POS

Wellness milestone incentives

Gaming

In-game wallet rewards

Tournament access passes

Community rewards

Subscriptions & Digital Services

Renewal offers

Content unlocks

Member-only drops

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Gift Cards & Prepaid

Stored value passes

Bonus balance updates

Themed bundles (e.g. “Movie Night” gift sets)

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Charity & Donations

Donor impact summaries

Volunteer hour badges

Recognition tiers

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Home, Pets, Pharmacy, and More

Custom wallet-based loyalty experiences that include:

Refill reminders (Pharmacy)

Birthday treat reminders (Pets)

Service discounts (Home)

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💡 Why Badge for The Reward Store?

Benefit

Value to The Reward Store

💬 Push-activated Offers

100% opt-in, real-time communication

🔁 Dynamic Content

Personalized experiences tied to behavior

🛍️ Brand-Consistent Passes

Customized for every merchant or partner

📈 ROI Visibility

Tracks opens, redemptions, store visits

🎯 CRM Integration

Tailored to segment-specific data sets

There are no rows in this table

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🧪 Loyalty Enablement Framework

1. Seamless CRM Integration

Badge syncs with loyalty CRMs via unique identifiers (email, phone, etc.) to display balances, statuses, or segmentation tags directly in wallet.

2. Real-Time Engagement Tools

Contactless loyalty delivery

Location-aware notifications

Pass takeover for promotions

3. Personalization & Tribe Loyalty

Create multiple wallet variants by tier, audience, or cohort—e.g., Gold Card, Tribe Members, Birthday Month tiers.

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🚀 Implementation Steps

Step 1: Prioritize Vertical & Use Cases

Start with 2–3 verticals: F&B, Retail, IPL Events

Define loyalty triggers and customer journeys

Step 2: Design Pass Framework

Connect to loyalty CRM or start with static demo data

Implement “Add to Wallet” on signup confirmation pages

Step 3: Deploy Campaigns

Offer weekly geofenced rewards (e.g., Carrefour example)

Enable POS QR code sign-ups

Run push campaigns to activate dormant members

Step 4: Track & Optimize

A/B test pass design and messaging

Monitor metrics like Add to Wallet Rate, AOV, push CTR

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📊 Pilot Program Proposal

3-client pilot over 30 days to test:

+24% increase in transaction value (Carrefour case study)

+19% new customer acquisition

+65% store visit likelihood from mobile wallet offers

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📝 Summary

Badge helps The Reward Store provides branded wallet-based loyalty passes that:

Expand engagement beyond the app

Activate dormant loyalty members

Drive revenue through personalized, push-enabled campaigns

This solution requires no change to existing loyalty programs—just a powerful, complementary delivery and engagement layer.

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💥 Resources

Decks

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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Interactive Ticket Rewards Flow Deck⁠

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Intelligent Travel Pass⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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API / SDK

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Embed/SDK Overview⁠

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Embed/SDK Documentation⁠

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API Docs⁠

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Compliance

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

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