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Assa Abloy + Badge | Partnership Proposal

Executive Summary

Use Case

To provide Assa Abloy's maritime and hospitality customers with a comprehensive mobile access and dynamic experience solution that enhances guest engagement and operational efficiency.

Business Case Highlights

1. Integrated Mobile Access and Messaging:

Deliver a seamless mobile key experience integrated with Assa Abloy's access control systems

Enable dynamic, customizable messaging and offers to be pushed to guests' mobile wallets

2. Improved Guest Experience:

Enhance the overall guest journey with timely, relevant information and services

Reduce friction and improve convenience through contactless mobile access

Offer personalized experiences and promotions to drive guest satisfaction and loyalty

3. Operational Efficiency:

Streamline access management and reduce costs associated with physical key cards

Leverage guest data and analytics to optimize operations and marketing initiatives

Ensure reliable functionality even in areas with limited internet connectivity

4. Flexible Deployment and Monetization:

Offer Assa Abloy the ability to white-label or resell the solution to their customers

Provide a scalable, cloud-based platform that can be easily integrated into Assa Abloy's ecosystem

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5. Competitive Advantage:

Differentiate Assa Abloy's offerings with innovative mobile-first experiences

Appeal to tech-savvy guests and stay ahead of industry trends

Unlock new revenue streams through value-added services and partnerships

By partnering with Badge, Assa Abloy can deliver a best-in-class mobile access and engagement solution that enhances the guest experience, improves operational efficiency, and drives business growth for its maritime and hospitality customers.

Problem

Resources & Documents

Decks

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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1st Call with Badge⁠

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Badge API Docs⁠

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Hotel focused Deck (Marriott)⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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Compliance:

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

Pass Examples

Business Case

Badge Cost Structure:

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Mutual Success Plan

Timeline 2

Timeline 2

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Task tracker 2

Task tracker 2

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Expected Outcomes & KPIs

To Measure Success in the Assa Abloy Partnership Assa Abloy and Badge will work closely to align on the following key performance indicators and expected outcomes to ensure the success of our mobile access and engagement solution:

Streamlined Guest Experience:

- Increase in the percentage of guests actively using the mobile wallet pass throughout their stay

- Reduction in guest check-in/out times and friction points

- Improvement in guest satisfaction scores related to the access and information experience

Operational Efficiency:

- Decrease in labor hours spent on manual access management tasks

- Reduction in physical key card production, distribution, and replacement costs

- Improvement in staff productivity and responsiveness to guest needs

Data-Driven Insights:

- Growth in the volume of valuable guest data captured through the mobile platform

- Increase in the utilization of guest behavior and preference insights to optimize operations and marketing

- Enhanced ability to identify new revenue opportunities based on guest engagement patterns

Competitive Advantage:

- Positioning Assa Abloy as an industry leader in innovative, mobile-first guest experiences

- Increased customer retention and loyalty among Assa Abloy's maritime and hospitality clients

- Expansion of Assa Abloy's service offerings to attract new customers in adjacent verticals

By aligning on these key performance indicators, Assa Abloy and Badge can ensure the mobile access and engagement solution delivers measurable value in terms of guest satisfaction, operational efficiency, data-driven decision-making, and competitive differentiation. We are excited to partner with Assa Abloy to transform the guest experience and drive growth for its customers.

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