Understand E-commerce marketing

Ecommerce marketing is a lot more than just SEO and social media. In fact, it is one of the most important parts of your business that can be the determining factor in whether or not you succeed.
E-commerce marketing techniques and tools help you to get more traffic, increase sales and boost visibility for your brand.
In this guide I am going to talk about what E-commerce marketing entails, how it works, some best practices as well as an overview of all the different tools available at your disposal.
E-commerce marketing is marketing your business on ecommerce platforms like Shopify or BigCommerce. These platforms allow businesses to create an online store without the need to build one themselves.
If you use strategies correctly, you will bring more traffic to your website, achieve higher conversion rates, be able to reach more people in less time, and build a successful business you can be proud of.
Tips for success with ecommerce marketing:
- Use tools like Google Analytics and Salesforc
e (see links below) to see what's working and what's not. It'll save you time and effort in the long run.
- Understand your customers and your competitors; this will allow you to cater to their needs better.
- Test different approaches on a small scale before making any major changes, such as changing your landing page or redesigning your website.
- Use analytics to track visitor behavior so you can identify which parts of your site are most popular with visitors, which pages need improvement, and so on. This way, you'll be able to create a site that suits customer needs more effectively.
Let us look at two examples of e-commerce marketing success.
Dollar Shave Club: In 2012, Dollar Shave Club (DSC) launched a viral video campaign that quickly became a sensation. The video featured the company's founder, Michael Dubin, humorously addressing the frustrations that men have with traditional razor companies and their high prices.
The video was so successful that it not only increased traffic to the DSC website, but also helped to increase sales significantly. In fact, the company was able to grow from just 500 members at the beginning of the campaign to over 2 million by the end.
Their marketing strategy was simple but effective: use humor to address a common problem and make it easy for people to join your club.
Warby Parker: Warby Parker is a great example of how ecommerce marketing can help your brand build up credibility and awareness in your industry.
Warby Parker was founded on the idea that eyeglasses shouldn't be an expensive commodity and that everyone should have access to quality frames at affordable prices. The company partners with non-profit organizations like VisionSpring to help provide glasses to people in need around the world.
Warby Parker has also made a conscious effort to provide an exceptional shopping experience to their customers. They send every customer 5 different frames for free, at no charge. Customers can try them on and order online or over the phone, if they'd like.
To help their customers get the most out of the experience, Warby Parker provides an online quiz to help customers pick out their 5 free frames.

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