Online video can be an incredibly effective marketing tool for most businesses. Sixty percent of people like to watch online videos instead of television where over a billion hours of video are viewed on YouTube every day.
This means that, in all likelihood, your customers want video content. And once you provide them with that, they will remember much of the information you share, allowing you to develop more brand authority.
However, not all organizations can create great videos on their own. If you want to jump on the bandwagon of video marketing, but do not have the in-house resources to produce this type of content, you should consider hiring a freelance videographer.
As long as you ask the following questions before hiring any freelance videographer, you should be able to partner with standard freelancers who know how to create video content.
Before you hire a freelancer, you should be certain that this person is someone you can work with. If your audience has no interest in video, do not waste your time and money.
You also should not hire a freelance videographer if you have in house people who can create videos for you. Perhaps someone on your staff has a hidden skill set and would like the chance to show off their creativity.
You cannot just hire a
and say you need a video. Think about what kind of videos you want to make and how the freelancer will help you bring them to life.
For example, you may be able to record the footage yourself, but you need a professional to edit the content or you may be looking for a videographer to help you with video ideas, capture footage, and edit great content.
The freelance videographer you hire will be paid as they are providing a valuable service to your business. This is why it is important to decide your budget before contacting any freelancer. The amount you are willing to spend will determine who you can work with.
Once you have decided what type of video projects you need to complete and the budget, you can start looking for qualified freelance videographers.
The easiest way to find qualified freelancers is to request citations from your network. If someone you know well endorses a videographer who specializes in the type of content you need, you can hire them.
If your instant network does not offer any videographer suggestions, consider posting to online forums, Facebook and LinkedIn groups, etc. The advice you get from these people is a great place to start hiring a freelancer.
Job boards are filled with talented job seekers, video professionals and other professionals who will be happy to assist you with your video needs. By hiring a videographer through one of these sites, you can easily see the projects they have completed for other companies and read reviews.
You can work with a talent recruiter who will find a freelance videographer for you. Although you may have to pay for this service, it will allow you to focus on your business and allow another qualified professional to discover the perfect freelance partner for you.