In this age, public relations have taken on digital platforms. This means that businesses can leverage digital marketing techniques to create a long-lasting brand for their business. Consider this: if both your doctor and your friend tell you a health fact, whole are you more likely to believe?
Similarly, for businesses, getting featured on reputable websites is nothing short of an expert recommendation. Companies have been utilizing content marketing to increase the reach of their business, build a brand, and increase recall and retention.
For many businesses, a PR agency can work wonders for their business. Many of them often ask their PR agencies
without really understating how it can benefit their business.
With more than 150 million monthly readers and a remarkable reputation dating back more than a century, Forbes is widely regarded as the holy grail of commercial media. As a result, every entrepreneur or business hopes to appear in Forbes or be mentioned on Forbes.
Let us look at the benefits of being featured on Forbes.
Let us talk about why you should get the Forbes feature. Even if you already see a lot of value in getting featured on Forbes, it makes sense to know all the benefits your business will have, especially when it comes to making full use of such a feature.
Reputation management is often one of the key selling points of public relations services. With globalization and popular culture, Forbes has made a name for itself where almost everyone seems to have heard of the prestigious Forbes magazine at some point in their life.
In addition, many entrepreneurs associate the brand with large corporations, billionaires, and serious businesses. Therefore, a company's image or even a tiny feature can significantly affect its perceived value.
However, it is not always that a feature on Forbes will increase your sales.
While it is true that a good reputation often leads to increased revenue, the fact is that a bit of mention may not make a big difference to your sales.
That being said, many businesses have seen massive increases in sales after being featured in a Forbes article.
Due to its immense popularity among business people, Forbes is read daily by many important decision-makers, such as C-level executives, investors, entrepreneurs, influencers, and more. This group of people is often challenging to reach through traditional advertising.
As a result, being introduced to such clients by a reputable media outlet like Forbes is more likely to get their attention. Thus, getting featured on Forbes can help you establish valuable relationships with high-profile clients.
For example, for a law firm looking to garner corporate clients, a Forbes feature can help you convince the right people.
These are some of the benefits of getting featured on Forbes. Also, from an SEO perspective, having your name featured on highly-reputable websites increases your search engine performance.