Android and iOS devices with mobile apps are much more continental and easier to use than traditional websites. According to StatCounter, in December 2020, Mobile devices accounted for around fifty-five percent of internet traffic worldwide and forty-one percent for desktops,
According to App Annie, mobile apps are now used in ten out of eleven minutes that we spend using mobile devices, while web browsing is only ten percent of our mobile time.
Also, smartphone users worldwide downloaded more than two hundred billion mobile applications in 2019, spending a total of one hundred twenty billion dollars on applications and app-related purchases.
According to Ericsson, the average user spends more than twenty-one dollars per year on their smartphone. In addition to the growing popularity among consumers, mobile applications also serve as a business tool.
Mobile applications can take advantage of the functionality of the local mobile device, such as push notifications, geolocation, camera, etc.
This is why innovative entrepreneurs who want to stay connected with customers in the digital world cannot ignore mobile applications. The same strategy works for startups that create mobile-first versions of their products and use websites and landing pages as marketing tools.
But before requesting a free quote from a mobile applications development company, you need to decide which operating system to use: iOS or Android. It is essential to understand
differences to help you decide which operating system you would go with.
Android developers have access to more limited features which are restricted in iOS applications. Developers make use of extensive Google design guidelines to develop intuitive user interfaces.
On the one hand, fragmentation might be considered a disadvantage; on the other hand, you can develop applications for Android smartphones and a wide range of devices, including wearables, televisions, car systems, and others.
Compared to iOS, Android apps are easier to publish on Google Play. The whole process can take a few hours.
However, the android applications do not come with their limitations. As said earlier, fragmentation could be a disadvantage for Android apps. Today, Android devices come in different screen sizes, resolutions, etc. The development team may need more time to fine-tune the application features for specific devices.
Android versions and devices may vary. Therefore, it can take longer for QA experts to test your application.
The longer it takes to develop and test, the higher the cost of the Android application, although the price also depends on the features and complexity.
Let us now look at what iOS apps can offer. As you may already know, Apple users spend more money on in-app purchases than Android users. iOS applications are only compatible with Apple products. For this reason, your application must fit on a limited number of screens and devices.
Apple provides developers with a detailed style guide for the application's user interface. This means the team takes less time, which makes it more affordable in the application design phase.
However, you must know that there are strict review guidelines in the App Store. It may reject your application due to security issues, lack of valuable content, or poor performance. Also, the developer has to submit their app for real-life testing, which usually takes a few days. Customizing iOS apps is often tricky because there are many restrictions on the platform.
These pointers should help you in deciding which platform you want to focus on.