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It takes 10+ interactions with a college coach to get a scholarship
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If I had to get 10 scholarship offers again starting from ZERO, here's what I'd do.
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FINISH

What needs to happen to launch:
1 incredible lead magnet
Homepage with 2 buttons, one for underclassmen and one for upperclassmen
Underclassmen button goes to a page that says “coming soon” and offers the platforms where they can find free content (and the lead magnets)
Upperclassmen button goes to a testimonial breakdown landing page with a “book a call” CTA
90-Day Scholarship Sprint landing page to prep for call
Set up call booking platform
Product needs to be finished
Tracking system for customer journeys

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