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Webinar SOP

This doc is recapping the strategy for the next round of events hosted and promoted by Boundless.

There are different types of “events” that we are going to create during the second half of the year, each of those with a particular audience and strategy to be executed.

Live Webinars

This is the first type of event I would start experimenting with. The type of communication here is one to many, everybody who is registered can participate, the format is virtual and has a live session with a rewatch opportunity that can be used in different ways:

Lead generation

Youtube video

Sales material

Content in the nurture/drip campaigns

Snackable multimedia pieces on social media

Audio moved into a podcast format (I’ve created a profile already

here⁠

)

Aiming to start September the 29th with the first webinar, the plan is to have 1 episode per month for the first 3 months. The first series will cover the following topics.

Topics

Topic 1:

Title: How to approach the international employment challenge

What will be covered:

What are your options when hiring abroad?

What is the hassle when setting up a new entity?

What is an EOR and how it simplifies international employment

What is the problem with independent contractors

How to choose the right EOR

Topic 2: Current status and the future of remote work (done together with John Riordan from Grow Remote)

General intro covering the growth of remote work (supported by data)

How you can bring a diverse remote team to successfully work together

The Shopify case study

Topic 3: Hybrid Work

Topic 3: Panel: The challenge with cross-border ESOPs and why extending them compliantly is so difficult?

What is an ESOP and what are the different types of stock options

How varied are the local treatments of stock options around the world

What employer and employee taxes apply to ESOPs around the world

What are all the challenges companies face with extending and managing stock options across borders

Way forward if you want to give international workers stock options (withholding tax)

Source and more reading to provide content here:

https://remote.com/blog/how-to-offer-esop-to-foreign-employees⁠

Hosts can be internal or external

For topic 1 the host/guest will be: Dee from Boundless

For topic 2 the host/guest will be: John from Grow Remote + Dee

For topic 3 the host/guest will be: Dee’s contact from PwC?? Corporate lawyer, tax lawyer, employment lawyer (need to be confimed)

The webinars will always start with a presenter that will do the first minute intro + will manage the Q&A session filtering the questions coming from the audience

Marketing:

What we need to launch the webinar:

Landing page where to promote the registration - on Hubspot

A video tool that can host the webinar - Zoom

Slides ready to follow the conversation with the host

Ads creativity to promote the webinar on LK, FB

Here’s a recap of all the steps that we need to follow when launching a new webinar: Land on Hubspot and:

Create an event on the webinar platform (ZOOM), add title, time, and all the related info.

Build the Form on Hubspot

Create list triggered by form submission

Create a landing page & Populate the content (check Yoast Social for feature image)

Thank You page / Confirmation Message

Feature Image for Landing Page and Reminder Emails

Confirmation Email

Setup a registration workflow with a Confirmation email

Create 2 reminder emails – 1 day & 1 hour

Set up an email workflow

Networks to ask for webinar promotion

Ada Ventures

SeedCamp

John Riordan

Grow Remote

Here’s a recap of all the stages to do after the webinar has been live

Change the content on the LP to reflect the past tense

Disable the confirmation email workflow

Add the watch now page as a confirmation one on the funnel

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