Why are we doing this
IT WORKS!!! 95% of our leads come from organic search Currently 20% of our traffic comes from non brand keywords; best practice is 70%-80%. The potentialis huge We have a fantastic momentum, building on it won’t be hard Good DA is the gift that keeps on giving Goals
Move at least 50 non-brand keyword terms into page 1 Double clicks for non-brand keywords Increase the number of backlinks Increase our domain authority, which will have us ranking for more relevant terms What tactics will this involve
Doing a large scale backlink digital PR project with Andreas Doing a small scale backlink outreach in our networks (can you do me a favour and add this link) Budget needs
One off £6,950 for Andreas (if it works, then one or two more campaigns)
€2000 for guest post production
Project to do
Immediate
Reach out to Andreas and negotiate a deferred payment plan Put a three month plan for the next three big pieces Update 11 questions article
Non-immediate
Commit to updating at least one old article a month, put a list together Michale/Irina (personal+Dee) go through networks and nominate 5 potential backlink outreaches Shortlist 10 blogs/publications where we can offer to guest post Find a journalist student to write the guest posts Put a glossary together as a list and figure out who can contribute to what Figure out topics for guest posts and length Figure out what backlinks we can offer to people and where 
SEO + Backlinks