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Nurture Tracks: Purpose, Audience & Responsibilities

Nurture tracks are automated email sequences designed to educate, engage, and move prospects down the funnel—from awareness to consideration to decision-making. These emails deliver timely, relevant content based on the prospect’s interests and behaviours, ensuring that leads don’t go cold before they are ready to engage with sales.
To achieve this goal, we’re launching the following nurture tracks:

eBook Downloads

This nurture track (launched on March 4th, 2025) includes all the important and evergreen downloadables we have. The order below is the order in which nurture tracks prioritise outreach to ensure that someone who has downloaded multiple ebooks gets routed to the appropriate email flow:
Legislative Updates 2025
Employment Costs (ebook + infographic combined)
Guide to EOR
Making Payroll Painless
Fairness & Equity in Remote Compensation
Global Employee Benefits Guide
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The first two nurture tracks are always our latest (position 1) and our highest performing (position 2). Nurture tracks that are year-specific (e.g. legislative updates 2025, will be renewed when the newest version of that ebook is published.

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Webinar Registrations (In Progress)

This nurture track includes all the important and evergreen webinars we have. The order below is also the order in which nurture tracks prioritise outreach:
Employment Regulations (all countries)
Buyer Guide to EOR + Blueprint to Choosing EOR
Cost of Employment
Global Payroll
Compliance for Remote Teams + Effective Remote-First Strategies
Switching EORs + Overcoming Pitfalls
Why Using an EOR in Spain is a Bad Idea

Nurture Track Characteristics

Both nurture tracks above share the following characteristics:
They target all marketing contacts except Opportunities, Customers and Evangelists who are members of associated download or registration lists in Hubspot.
They sent a series of 3 emails, each 5 days apart.
They end with a task created for Sales to call the contact, 3 days after they receive the last email.

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If a contact that is enrolled in this nurture workflow becomes and Opportunity, a Customer or an Evangelist OR if they fill out the Speak to us form on any page, they will be unenrolled from this workflow. At that stage, Sales takes over following regular processes.

How it works

The timing of nurture emails aims to balance staying top-of-mind without overwhelming the recipient. In our case, we’re implementing the 5-10-15 Model.
Email 1 → 5 days after form fill →Reinforces the value of the content & introduces key takeaways
Email 2 → 10 days after form fill →Deepens engagement with new insights, highlights pain points
Email 3 → 15 days after form fill →Introduces Boundless as the solution & CTA to book a call

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Within most workflows, there’s a prompt to download an ebook that belongs to a different branch. If the recipient downloads that ebook, they will continue down the nurture path of the second piece of content they downloaded.

Why it works

Avoids immediate email fatigue (people expect a break after downloading content).
Maintains engagement over time without being pushy.
Spreads out the decision-making process, giving prospects space to absorb information.

Important Links

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eBook nurture track here
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eBook nurture track emails here
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Webinar nurture tracks here
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eBook Downloads
Webinar Registrations (In Progress)
Nurture Track Characteristics
How it works
Why it works
Important Links
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