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How to engage in Reddit

Why We Need to Be on Reddit

Reddit has surged into one of Google’s top‑five most visible domains, with community‑driven content now outranking traditional marketing pages on competitive search terms. Our audience craves authentic, experience‑led advice, not polished sales pitches. By joining relevant subreddits and sharing genuine insights, we tap into a vast pool of engaged users and bolster our own SEO, referral traffic and brand credibility.

Our communities:

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r/compliantemployment⁠

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r/HRsupport⁠

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Join both the communities above as members.

Tactic 1: Upvote posts and reply to any threads to generate conversation. Tactic 2: You can post a question you hear frequently asked from prospects or customers, and the mods (marketing team) will then post the response to indicate community engagement.

How We’ll Do This

Profile set‑up

Create an individual account with a clear, honest bio (no need to use your real name on the handle).

Disclose your affiliation with Boundless subtly (e.g. “Growth Marketer at Boundless”).

Community immersion

Spend a couple of days “lurking” and upvoting before posting.

Identify top subreddits by subscriber count and activity (e.g. r/Payroll, r/humanresources)

Content Framework: Problem → Experience → Evidence → Engagement

Problem: “Struggling to build organic reach on Reddit?”

Experience: “Here’s how we doubled our referral traffic in 60 days…”

Evidence: Screenshots, data points, A/B results.

Engagement (call to discussion): “What’s worked for you?”

Honest opinions and advice

Share both strengths and limitations.

Compare real‑world setups, not just hypotheticals.

Don’t be afraid to share your opinion

Engagement Strategy

90/10 Rule: 90% of activity adds genuine value; 10% can link back to us.

Post during peak US business hours (12:00–20:00 Irish time) for highest visibility.

Title engineering plays a crucial role in search visibility. The most effective titles balance keyword optimisation with genuine user appeal. Aim for 60-80 characters.

Begin your post with a compelling problem statement that resonates with the target audience, followed by comprehensive, first-hand experiences or insights.

Reply promptly to questions, thank contributors, and encourage follow‑ups.

The most successful Reddit content combines depth with authenticity. Experience-driven narratives are the backbone of high-ranking posts, where detailed first-hand accounts provide genuine insights that can't be replicated by traditional marketing content. Problem-solving threads represent another category of high-performing content. These discussions succeed by integrating multiple perspectives, from expert insights to newcomer experiences. The real magic happens in the comments, where active problem-solving and solution validation create a living document that evolves with user input.

What We Hope to Achieve

Stronger SEO foothold: Rank in Google’s top three for targeted queries by harnessing Reddit’s authority.

Qualified referral traffic: Drive users who spend time engaging with our site, increasing sign‑ups or downloads.

Community trust & brand affinity: Position our team as helpful experts, not salespeople.

Actionable market insights: Gain first‑hand feedback on pain points, feature requests and emerging trends.

What to Be Careful Of

Reddit's community-first ecosystem fundamentally challenges traditional marketing approaches. Unlike conventional channels, where promotional content finds ready acceptance, Reddit's audience actively resists obvious marketing efforts. This resistance often manifests in coordinated downvoting campaigns that can devastate visibility and damage brand perception.

Success in this environment demands authentic engagement that prioritises community value over promotional goals.

Avoid:

Posts that read like ads will be downvoted or removed. A lot of people don’t trust overly polished, salesy content. They want genuine advice from real people. Stick to the 90/10 rule.

Spamming or reposting the same link (shadow‑bans often go unannounced). What sets successful discussions apart is their unvarnished honesty (e.g. present both advantages and limitations), helping readers understand real-world applications rather than offering sales/marketing messages.

Always observe subreddit rules and moderator guidelines. When in doubt, ask moderators before posting.

https://www.airops.com/blog/reddit-google-seo-strategies⁠

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