Ad-hoc (to be established with cadence) meeting to check whether we are focusing on the right things and allign prior to spending (or not spending) time on initiatives.
Problems
we are about to have only 1 AE in 7 days
discovery and sale process not optimal
not enough leads coming in
in funnel activities are not optimal and conversion rates are struggling
audience building is a weakness (and not a current priority)
weak data-driven decison making
missing hunger and skills on sales team
Current priorities
Irina
enable and support Rhi
find GTM engineer/fractional help for sales process improvement and work with them to help with more leada and better conversions
support in AE recruitment
improved reporting - needs to come before marketing direction
marketing direction
Dee
sales hiring
getting partnerships moving along more effectively
Roles, Expectations & Decision Rights
Are there grey areas in ownership or accountability?
Sales accountability
What does Dee want to stay close to vs. fully hand off?
Where should the team have clearer decision-making guidelines?
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