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In this doc we highlight the strategy around the creation of Case Studies and Testimonials at Boundless.
Why: using case studies gives other potential customers a sense of how working with Boundless is and vouches for our services, which then help them to take better and conscious decisions
Who: this is for possible customers and prospects who need to have proof about the level of our services. Marketing and customer success are going to work together and select a list of customers whose experiences are worth showing to other prospects and potential customers.
When: As soon as the potential case study candidates confirm their interests in sharing their story with us, we’ll be following the process below:
Invite the candidate on a call
Ask the candidate to share their story with Boundless
Ask specific questions to guide the answers
Recap key takeaways from the conversation to validate those with the candidate
Close the conversation and proceed with elaborating the content
Proofread the content once ready before it’s released to the marketing channels.
Testimonials will be shown on all the comm channels (website, social media, sales and marketing collaterals).
How: we aim to select some of the customers that have a good experience* with Boundless (ideally 3), interview them, and take notes from their experiences in order to build the story around it. We are aiming at 3 different stories that can highlight 3 angles that make our product unique. It could be Customer Service, Expertise, Pricing etc.
*we can evaluate good one of these cases: they have expanded, they have never had a wrong payroll, they have praised us before for our CS, they appreciate our expertise, they find our pricing competitive
CALL INTRO:

Questions we ask during the interview - to be adapted to each customer
Tell me a little bit about you and your journey in Code Institute
How were you employing people prior to Boundless? What wasn’t working?
How did you find us and what convinced you that Boundless was the right choice for your company?
How has Boundless helped you so far?
where were the employees
what were their circumstances
what was at stake if the employees weren’t employed the right way
what has it meant to be employed the right way
what was your experience of the transition
how does it feel now
Tell me of specific instance that you had to solve some challenges and turned to us for help during the employment?
What are some highlights since working with us?
Was there anything we could have done differently?
If there’s three words you could use to describe your experience with us, what would it be and why?

Is the ability to employ anywhere changed your approach to hiring?
Do you want to review the case study before we publish

Goal: create customer centric content to use across marketing and sales channels for Q3 and Q4

Channels to consider where to highlight this content:
Social Media: with N posts with multimedia content that highlight our customers experience
Website: on the home page and in other key pages -> Idea: creating something similar: https://remote.com/compare-remote
Blog: creating a category and grouping all the stories there. Material that inspire:
https://remote.com/blog/category/customer-stories
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Marketing and Sales collaterals
Specific drip campaigns


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